A few years before the series, Fred Andrews fired FP from his business and soon afterwards, FP began drinking heavily interspersed with promises to quit drinking. His downward spiral along with their lack of income led Jughead's mother to take off with his ten-year-old sister, Jellybean, while Jughead took up residence in the projection booth at his workplace, the Twilight Drive-In. His mother and Jellybean currently live with Jughead and Jellybean's grandparents in Toledo.
Six years prior to the series, Jughead was playing with matches outside Riverdale Elementary School and was sent to the Riverdale Juvenile Delinquent Center for "arson" as listed on his permanent record. He was also routinely bullied throughout high school, predominantly by the football team, which included Jason Blossom.
Jughead hates his birthday, because throughout his childhood, despite the constant chaos at home with his alcoholic father, there was an arbitrary day where he was supposed to pretend that everything was okay, which just made him feel really lonely. From that point forward he decided to barely acknowledge his birthday. Instead, he would attend a double-feature at the Bijou theater with Archie (aside from the year Riverdale takes place, when he went with Betty instead).
Prior to the summer of 2017, Jughead and Archie were best friends. They had planned a road trip set to occur over fourth of July weekend, however, Archie canceled at the last minute for unknown reasons. It was later revealed that Archie instead spent the weekend with his music teacher, Geraldine Grundy, with whom he was having an affair. As a result of Archie canceling their trip, he and Jughead had a serious falling out and broke off their friendship.
In Pop's Chock'lit Shoppe, Jughead sat in a booth as he began writing a novel about the events surrounding Jason Blossom's apparent death. In it, he described how the town of Riverdale was often presented as safe, decent and innocent, as many other small towns around the world are, but if you look close enough, you can see the shadows underneath. On the first day of school, he attended the memorial for Jason in the gymnasium.
The following Saturday night, instead of going to the back-to-school Semi-formal like most of the students, Jughead spent another night at the Chock'lit Shoppe again. He was surprised when Archie came in looking for Betty, however, she was not the only topic of discussion as they briefly talked about Jason's death. Before Archie left, Jughead gave him a piece of advice, he advised Archie to talk to Betty, because it could go a long way; it would have gone a long way with him as well. The next morning, he was present at Sweetwater River as Jason Blossom's body was brought to shore, surprisingly, he had a bullet hole in his head.
As usual, Jughead sat in a booth at Pop's shoppe working on his novel, he transcribed the entire town had likely been hoping against hope that Jason Blossom hadn't drowned on July 4th. They'd come to school Monday morning, and there he'd be, or that they'd see him and Cheryl sharing a smoothie at Pop's. However, this was before the undeniable discovery of his body at Sweetwater River. Now, all that remained were the terrible secrets that could only be revealed through the cold, steel blade of a coroner's autopsy scalpel.
Jughead had a brief conversation with Archie in the hallway, where his sardonic humor over Jason Blossom's death fell short with Archie. Before heading off to class, Jughead recalled that he and Archie were suppose to go on a road trip during the July 4th weekend, which Archie just so happened to bail on at the last minute. This lead led Jughead to believe that Archie was hiding something.
Jughead was shocked to learn that Archie and Ms. Grundy were in a secret love affair; he stumbled upon them has they were in a close embrace, leading Jughead to confront Archie later that day. Archie revealed that he and Grundy had been in a relationship since the summer, and that they both were Sweetwater River on July 4th, when Jason was ostensibly killed. They heard a gun shot that day, which Jughead urged Archie to report to the police, but he resisted, having been manipulated by Ms. Grundy to keep this information to himself for fear their relationship would be discovered. Jughead claimed that she cared more about herself than she did Archie. The fact that she's the one who told him to keep quiet, only supported Jughead's claim. He was disappointed in Archie's resistance. Although the Archie he knew wasn't perfect, he at least tried to do the right thing.
The next day in the student lounge, Jughead was singled out by Reggie as a typical outsider with a grudge that could've possibly killed Jason. Reggie asked if Jughead "did stuff" to Jason's corpse, to which Jughead reminded him that the technical term was Necrophilia, then jabbed at Reggie's "dumb jock" personality by doubting that he could actually spell the word. This led to a heated confrontation between Reggie and Archie, who came to Jughead's defense, and ended with Archie getting knocked out with a black eye.
Eventually, Archie came to his senses and approached Jughead at the Pep Rally to inform him that he would be bringing his knowledge of the gun shot to the police. Archie then apologized to Jughead for their fight the previous night. Despite Jughead's unwillingness to hug Archie in front of the whole town, it was clear that some of the tension had passed and they were on their way to discuss being friends again over "many burgers and many days" To celebrate, they headed to Pop's shoppe for milkshakes, where they ran into Betty and Veronica, who welcomed the boys to join them.
His presence was requested by Betty at The Blue and Gold office. where she wanted his assistance reawakening the high school newspaper. However, Jughead wasn't sure that the Blue and Gold was the right fit for his voice, but Betty reminded her that Jason Blossom's death changed Riverdale, nothing that bad was every suppose to happen, but it did, and she wanted to know why. Jughead agreed so long as he had complete freedom. Upon their agreement, Betty gave him his first assignment; Dilton Doiley, he was the one person at Sweetwater River on July 4th that no one seemed to be questioning.
The next day, he interrupted Dilton's boy scouts meeting to ask him about the incident surrounding Jason Blossom's death, Jughead reminded him that both Archie and Cheryl said they heard a gun shot that evening, however, Dilton claimed that he didn't hear or see anything weird. Just at that moment, Jughead noticed that he and Dilton were being watched by one of his boy scouts, the same boy scout that Jughead would later go on to confront at Pop's Shoppe. As Jughead consumed the young boy scout's ice cream, he revealed that Dilton was lying about not hearing the gun shot, when in fact he was the one who fired it, Jughead was in disbelief. Apparently, Dilton was a hardcore survivalist, who had been teaching them how to shoot.
That night, he managed to sneak his way into the Taste of Riverdale, an event that was being held by Mayor McCoy, in an effort to further question Dilton Doiley. Although, he was not the only creeper in attendance, Archie had made his way in as well in order to listen to the song that he helped Josie and the Pussycats write, a song which Jughead admitted wasn't too bad.
He found Dilton standing in the stairway, and confronted him with the knowledge that Dilton fired that gun on July 4th, which made him both a liar and a public menace. Dilton claimed that he was doing the scouts a favor, but Jughead wasn't up to hearing it, telling Dilton to save his explanation for his statement, which he could make to Sheriff Keller or Jughead, whom suggested the latter.
Dilton showed up at the Blue and Gold offices the next day, if they published the story of him firing the gun, his life would be ruined, so he offered them a better story instead. He revealed that he saw something at Sweetwater River that no one else saw, which was Ms. Grundy's car.
With the Twilight Drive-In closing, Jughead was sure that it was just another nail in the coffin that is the American dream. Furthermore, he was furious, the drive-in was very special to him, the residents should be trying to save it, which he tried to explain to Betty, Veronica, and Kevin. Jughead struggled over which film he should play for closing night, he asked the group, who he had already invited to attend, he went with Betty's suggestion "Rebel Without a Cause." As Archie, Fred, and Ms. Grundy entered the diner, Jughead pleaded with Betty and Veronica to not get involved, but neither listened.
The next day at school, Jughead explained to Archie that not getting involved in the situation with him, Betty and Grundy was the most moral, apathetic choice he could've made, he also mentioned that Archie had nothing to worry about as Jughead assured him that Betty would never do anything that could possibly hurt him.
After school, Jughead went down to Town Hall, hoping that he could persuade Mayor McCoy to save the drive-in, a futile attempt it turned out to be as the deal was done, and Andrews Construction already had the contract for demolition. Jughead told her of the special connection he shared with the drive-in, how he practically grew up there with his family, yet there was still nothing the Mayor could do.
In another attempt to save the drive-in, Jughead approached Fred Andrews, in effort to convince him to at least hold off on the demolition until he can track down the anonymous buyer, sadly, Fred could not afford to give him that time. Jughead grew increasingly angry, he reminded Fred how he already put his father out of work, so he might as well do the same to another Jones. That night, Jughead sat in the booth the entire night as Rebel Without a Cause played on the big screen, one last time.
The next morning, it was revealed that Jughead was living out of the drive-in, and with its demolition in motion, he would soon be homeless. Before leaving the drive-in, for the final time, he spray painted his name and signature crown hat on the side off the booth, then having a brief run-in with his father, who told him that they'd tear the booth down, and them with it. Jughead hoped that maybe they'd save the booth, store it in the town hall attic, and rebuild it in a hundred years, so people could wonder who the hell they were.
At school, Jughead, Betty, and Kevin reconstructed Sheriff Keller's murder board that had been previously destroyed. Unfortunately, the police had no suspects in the break-in, there weren't any fingerprints, and the files, background checks, and video and audio tapes of police interviews were stolen.
That evening, after learning from Betty, that Polly attempted suicide, and that Jason Blossom began selling drugs shortly before his murder, Jughead began to not only question why a rich kid would do such a thing, but what would make him want to run away from his parents, since they couldn't ask Jason or his parents, Jughead decided they would raid his room during Jason's memorial, which they had earlier been invited to by Cheryl.
Following an emotional eulogy from Cheryl, Jughead and Betty snuck away during the commotion, and made their way to Jason's room, Jughead suggested that they check in such places as under the mattress, in the drawers, under the headboard, and in the closet, all locations where teenage boys would hide things. Unbeknownst to either of them, Rose Blossom, Jason's grandmother was also in the room, she startled them both, however, she mistakenly took Betty for Polly, her older sister, Jughead remained quiet, and listened as the two of them conversed. Rose Blossom unknowingly revealed to them that Polly and Jason were engaged.
As more secrets from Betty's family came to light, Jughead believed that her parents knew more than they're letting on, if Betty's father would be willing to do anything to protect Polly, the next logical question would be, how far would he go. Whoever broke into Sheriff Keller's house wasn't at the Twilight Drive-In, and coincidentally, Betty's father wasn't at the drive-in, with that being said, they added the Cooper family's name to the board.
In an attempt to find Polly, Jughead was invited over to the Cooper house for breakfast with Betty and her mother. He distracted Alice by asking to use the bathroom, which she then proceeded to lead him to, and while those two were off, Betty went through her mother's purse, and took several photos of her check book.
Upon further investigation at The Blue and Gold, they discovered that one of the checks were made out to the Sisters of Quiet Mercy, a home for troubled youths. Over lunch, Betty and Jughead quietly discussed finding Polly, which led the two of them to catch a bus over to the group home, where Jughead was forced to wait in the entrance hall while Betty was taken to her sister, who turned out to be pregnant with Jason Blossom's child.
From Betty, Jughead learned that Polly and Jason had planned to run away together on July 4th, but the Coopers had found out and sent her away. Before the days end, the duo were caught by Alice, who was then confronted by Polly over Jason's death, which caused a big scene. This led to Polly being pulled away by two orderlies as Betty told her she loves her and promises to get Polly out. Jughead stood there helpless as another orderly prevented him from interfering.
Back at the Cooper house, he climbed a ladder and knocked on Betty's window, happily surprising her, Jughead commented "Hey there Juliet, nurse off duty?". After discussing her worries over her parents and Polly as well as herself, Jughead calmed Betty down and reassured her that they are not their families. Visibly nervous, Jughead kissed Betty, after which he exhaled and sighed and she smiled just before remembering that earlier Polly had mentioned a car Jason had stashed for them out by an old maple farm sign on Route 40. Jughead made a comment about her changing the subject and 'ruining their moment' but she explained that it wasn't her intention.
They skipped the Variety Show that night and went out to find the supposed car, which was hidden under a tarp away from the road. Inside the vehicle they found a number of Jason's belongings, including his varsity jacket, as well as copious amounts of drugs. Jughead took photos for evidence while, unbeknownst to either of them someone watched from the woods.
After gather proof of their find, Jughead and Betty found Sheriff Keller at the school, and told him about what the car, along with what they found inside. Unfortunately, the vehicle was up in flames by the time the authorities had arrived. Having left the vehicle unprotected, whomever was watching Betty and Jughead set the car on fire, presumably to destroy evidence. Jughead and Betty then raced to rescue Polly from the group home but by the time they arrived, her room was empty, the window broken and blood coated the glass.
Ever since the closing of the Twilight Drive-In, Jughead had been living out of a forgotten closet under a staircase at the High School. It wasn't long before Archie made this discovery, to which Jughead explained that things weren't good at home. His dad had fallen off the wagon after Fred Andrews fired him, and his mother had left with Jellybean to live with their grandparents a while back. Archie invited him to stay at his place, but he declined, saying that his situation was only temporary, then insisting that Archie not tell anyone, especially Betty.
In the student lounge, Jughead comforted Betty as she stressed over the situation with Polly and her unborn child, then telling Kevin that it wouldn't be the best idea to get his father involved because Sheriff Keller answers to the Blossoms.
After the earlier discussion with Jughead, Archie spoke with his father about the situation, who then decided to offer FP his job back. Jughead then visited his father to talk about the job offer, but he came home to a trailer riddled with trash and beer bottles. Jughead insisted on FP getting rehired at Andrews Construction, so they could then proceed to rebuild their family, which FP seemingly agreed with.
Jughead and Betty led a search party throughout Eversgreen Forest, hoping to find Polly, after her escape from the Sisters of Quiet Mercy group home. Following the press conference held by Alice Cooper, where she revealed to the entire town that Polly was pregnant with Jason Blossom's child, Jughead offered to walk Betty home. During which, Jughead attempted to find the suitable name for the nature of their relationship, although nothing was clarified. They then discussed Polly before something Jughead said made Betty realize where her sister was hiding. Grateful, Betty kissed Jughead, who smiled as she ran home.
The next day, after a successful first day back for FP, Archie and Jughead wanted to celebrate with their fathers', so the four of them went to Pop's for dinner, where the two fathers told stories about their younger years.
Later that night, Jughead sat back and watched as FP and Archie practiced music in the garage, which led Archie to ask FP about something he had mentioned earlier that night about Fred owing him. FP revealed the truth about why he was forced to resign from Andrews Construction, he got into trouble after working some odd jobs to support his family, Fred bailed him out, but he then wanted to part ways with FP afterwards. This left FP very upset and he began drinking, before taking his father home, Jughead hid his flask in Archie's couch.
Once home, Jughead put his father on the couch, where he mentioned to that he spoke with his mom on the phone, who now worked at a call center and is taking online classes in the hopes of finally getting her GED, for which Jellybean was helping her study. Speaking of Jellybean, Jughead also mentioned that she wanted to be addressed as 'JB' from now on because she thought it sounded cooler. He remarked that she's a "ten-year-old who listens to Pink Floyd on vinyl, how much cooler could she get?". However, Jughead then noticed that his father had passed out while taking off his boots and that he hadn't heard a word he'd said.
The next morning, Jughead was taken into custody and brought down to the Sheriff Station by Sheriff Keller, as a suspect in Jason's murder. His and Betty’s fingerprints were found on Jason’s torched car as expected, but Jughead had a surprising juvie record from six years ago as he almost burned down Riverdale Elementary School. According to Jughead, the fire was an accident as he was playing with matches.
Sheriff Keller unfairly suspected him as the killer due to his background and being from the ‘wrong side of the tracks’. Fred unexpectedly came to his aid and told Sheriff Keller that Jughead was tearing down drywall for his construction company on July 11th, which Fred and Archie later falsified a time card to prove.
Jughead’s father showed up to the station just as everyone was leaving and caused a scene in front of Fred, Archie and Betty. FP was furious and angrily demanded to see Sheriff Keller for making accusations against his son and even lashed out at Fred, who tried in vain to calm him down. Jughead convinced him to let it go, before he left, FP tearfully promised he would get his act together and that they would have their family back, it would just take some time. Jughead looked angry and resigned as he told his father he believed him. In the end, Jughead went to live at the Andrew’s house, but he had yet to give up on his father.
After a late night of gaming, Fred entered Archie's room to inform the boys that it was time to call it a night, but not before he noticed the foul odor circulating within the room. Jughead felt very at-home with the Andrews, almost as if he, Archie and Fred were roommates in a college dorm. Tomorrow, Andrews Construction would be breaking ground for the SoDale project, which was a sore subject for Jughead as the land formerly housed the Twilight Drive-In.
The next day, in the student lounge, Jughead, Archie, Betty, Veronica, Kevin, Cheryl, and Valerie analyzed Polly's dilemma, in which the Coopers wanted her but not the baby, and the Blossoms wanted the baby, but not her. A true Gordian Knot, Jughead said, however, Veronica disagreed, it was a fairly solvable problem, she suggested that they throw Polly a baby shower, which would force the Coopers to finally start communicating.
Having learned that Andrews Construction was facing turmoil, Jughead, Archie, Kevin, and Moose volunteered to assist Fred Andrews in keeping the SoDale project on schedule until he could find a real crew. Jughead commented how handy Archie was with the wheel barrel, joking that Archie could fall back on manual labor if his music career were to never take off. However, he was very much aware that his dad's path was not for him.
After a long day of work the boys returned to the trailer, but Moose forgot his phone back on the project site. As he returned to retrieve it, he was attacked by two thugs, who warned them to stop construction or else they'd return. While Fred thought that Cliff Blossom was at the center of the attack, Archie speculated that it could've been the Southside Serpents, angry due to being kicked off their territory, but Jughead reminded everyone that the Serpents never bothered him when the drive-in was still up and running.
The next day at Pop's Shoppe, Jughead filled Betty and Veronica in on the attack at Andrews construction, in which he assured them Moose was fine. Archie then entered the diner seeking Jughead's help as he, Moose and Kevin planned on finding the Serpents they alleged to have attacked Moose. Kevin's boyfriend, Joaquin, who was also a Serpent, could get them into the Whyte Wyrm, a known hang out for the gang, where they could find Moose's attackers and notify Sheriff Keller. Betty wasn't too sure that it was the best idea since the Serpents were dangerous drug dealers; the drug dealer portion of that comment being confirmed a day earlier as Polly informed them that Jason was dealing for the Serpents. Jughead insisted that going into the bar was a terrible idea, but all Archie wanted to know is if Jughead would join him, which he didn't.
Jughead and Betty shared a kiss as the baby shower began, she thanked him for being there since that event wasn't his usual kind of scenery. Jughead sarcastically replied that "organizing a baby shower was totally on his bucket list". Archie unexpectedly showed up a the shower not much later and confronted Jughead on his father being a Serpent, which is why he tried to prevent them from going to the bar. As the baby shower came to a close, Jughead explained that he was ashamed of his father's affiliations, which is why he hadn't told anyone, which Betty immediately forgave him for, and then suggested that they pay FP a visit.
At the trailer park with his father, Jughead announced that they knew about the drug deal between the Serpents and Jason, the cops knew too, so if they hadn't been there already, they would be soon enough. FP claimed they gave Jason some product to deliver upstate, but when it never showed, they assumed he ran off with it, that was until his body showed up at Sweetwater River. Jughead then asked his father if he had any involvement in Jason's death, despite FP being his father, it was the dark ages, he didn't know what to think. FP admitted that he was a lousy parent, but he insisted that he wasn't a killer.
Outside the trailer, Jughead told Betty that he believed his father, and she believed Jughead, the two of them then shared another kiss. Jughead returned to the Andrews house where he admitted that he should've trusted Archie, but he was afraid that his father was at the center of the attack. Archie understood where Jughead was coming from, saying that they were brothers and that they would always be there for each other.
In Betty's room, Jughead assured Betty that she did nothing wrong upon learning that Polly had been ignoring her calls and emails. He said they'll figure it out, and then went in for a kiss, before being interrupted by her mother.
Later that day in student lounge, after discovering that Archie could be attending an exclusive summer music program with the help of the Blossoms, Jughead questioned their motive for doing so. Archie explained that all he had to do was escort Cheryl to the maple tree tapping. Although Valerie was cool with it, Jughead was not, asking if Val was cool with him being a Gigolo.
A couple days later, Jughead and Betty confronted Cheryl in the hall and demanded that they be allowed to talk to Polly. It was then that Cheryl revealed to the two of them that Polly was having twins, just as Rose Blossom had previously claimed. Betty began to wonder why Polly would not tell her something of such importance, to which Jughead explained that hostages weren't usually allowed to make phone calls. In the end, after calling Jughead a hobo, Cheryl agreed to pass on Betty's message to Polly. As Jughead, Archie, and Fred at dinner that night, they were momentarily joined by Cheryl, who thanked Archie for agreeing to escort her to a banquet, which Jughead referred to as Archie pimping himself out.
The following day, Betty ranted and raved about her parents ill behavior during a time of crisis, where Polly was living with the Blossoms. She mentioned how her mother threw a brick through the window of The Register, an incident that Jughead wished he could've been present for, this statement was subsequently followed by an apology for his typical sense of sardonic humor. Betty felt like her family was falling apart, and she felt like there was nothing she could do to stop it, but Jughead persuaded Betty to keep fighting. He agreed that the Cooper family was splintering, but that it wouldn't fall apart because of her effort in holding it all together. jughead went on to tell Betty "You're so much stronger than all of the white noise. You're stronger than your mother, you're stronger than your father. You're holding this family together. So don't. Don't let go."
Later that night, Jughead and Betty informed Alice that they learned from Archie that Polly was fine, she didn't choose the Blossoms over them, she went there to spy on them as she suspecting them of being involved in Jason Blossom's Death. Polly was their woman on the inside, they were going to use this connection to finally expose the Blossom family. Jughead invited Alice to write with them at the The Blue and Gold.
As Jughead sat in the chair playing video games and Archie lay on the bed, Fred entered the boys' room before taking off to Chicago to apologize for having to miss Jughead's upcoming birthday. Though, Fred would not be missing much considering that Jughead barely acknowledged his own birthday.
That night, after taking the pizza out of the oven, Jughead informed Archie that this year's double-feature at the Bijou consisted of "An American Werewolf in London" and "Animal House", two films directed by John Landis. Unfortunately, Archie had no intent on attending the films with him, instead Betty would be going for which Jughead wasn't too happy about considering he did not want her to know it was his birthday as it was a primal betrayal on Archie's fault. Jughead's hatred for his birthday began when he was a kid because his life at home was never good, usually because of his father, and then there was this arbitrary day, that they would get together and pretend as if they were normal. Consequently, it just made me feel really lonely.
The following night at the Bijou, after talking to Kevin, Jughead asked Betty about the confrontation she had with Chuck Clayton in the cafeteria. He wanted to know what exactly happened between her and Chuck the night leading to his suspension, but it wasn't a big deal, and Veronica wanted her to keep the details under wraps, or so Betty claimed. He only asked because Kevin made it seems as if she was upset, but if Betty was upset about anything, it was the fact that she found out about his birthday through Archie. He claimed that he didn't think of Betty as a American Werewolf in London kind of girl, but she corrected him, saying she's all about the beast within.
After the double-feature, he and Betty returned to Archie's house only to find that a surprise party was awaiting him, which he was not too thrilled about. After greeting everyone, Betty came out the kitchen singing with his birthday cake in hand, which he noted as being oddly creepy. Before blowing out the candles, he quietly remarked that he wished it was only him and Betty at the house.
Then they entered the kitchen to find Archie and Veronica hugging, to which Veronica revealed she wasn't in a partying mood, and neither was Jughead. He appreciated the sentiment behind Betty throwing the party, but he would rather the four of them sitting in a booth at Pop's Shoppe, "The road to hell is paved with good intentions.", Jughead told Betty. She questioned why he couldn't be normal just for once, but he replied that he wasn't normal nor was he wired to be, and just when he thought the night could not get any worse, the doorbell rang and Cheryl and Chuck were at the door, along with several dozen classmates eager to party.
Despite knowing Jughead opposed the idea of a party, Archie invited everyone in anyways, which led Jughead to retreat to the garage, where he sat with Vegas until Archie came in raving at Valerie. As his blood brother, it was Archie's responsibility to make sure that nothing like a wild house party ever came to be for his birthday, but Archie insisted that it was Betty's idea, he simply went along with it. Not to mention, he was Betty's boyfriend, meaning that he's getting a party whether he wants one or not. His father then unexpectedly entered the garage with a gift in hand, and wishing him a happy birthday. He warned FP that he was the only adult at the party, which came as no surprise. Jughead then asked if Betty called him, which she did, and she came to see him, FP said that she knows what she wants.
Later, Jughead confronted Betty over inviting his father to a party with alcohol, while knowing he had a drinking problem, but Betty claimed that Chuck and Cheryl's invasion was not apart of the plan, it was only supposed to be a party with his friends. Betty and Archie are his friends, everyone else, including Kevin and Veronica are people that he would have actively shunned two months ago because he's weird that way. Jughead doesn't fit in, and he doesn't want to, he became increasingly upset over Betty not knowing or caring that a party is the last thing he wanted. He wondered if it had every occurred to her how different they were, Betty's a straight A student, she was a cheerleader and the perfect girl next door. While he on the other hand was the damaged loner outsider from the wrong side of the tracks, Jughead believed they were on borrowed time, but he wasn't one of her projects, like Jason Blossom's Death, suspecting that she was only fine with being his girlfriend until she grew tired of slumming it with him or until Archie changed his mind to say he wanted to be with her.
Before leaving the party, he ran into Ethel, who offered him a slice of cake as it was bad luck to not have some on his own birthday, but Jughead declined, commenting that the entire night was bad luck. As he headed for the door, he was cut off by Chuck and Cheryl, who insisted that the night was far from over as they had a game they wanted to play first, called "Secrets & Sins", a game in which they reveal all their dirty little secrets.
They started with Archie and Veronica, in which Jughead learned that the Twilight Drive-In was brought by Veronica's father, and ended with Betty, as Chuck retold the story of what happened the night that he confessed. Betty dressed up like a hooker in a terrible black wig, drugged and handcuffed chuck to the Jacuzzi until he said what she wanted to here, and it only got stranger from there as she actually believed that she was Polly. This set off Jughead as he punched Chuck directly in the face, however, his hit did little damage in comparison to the bruise Chuck left on him when he struck back.
FP broke up the fight and escorted Chuck out the house, as well as ending the party all together, but he stopped Jughead as he attempted to leave. His father wanted him to go back inside and talk to Betty, but Jughead was not too sure it would work out, which FP would not allow, he told Jughead that he had something good going with his friends, something his parents could not give him. He was then told to man up, after what FP saw go on, Betty needed him, which Jughead apparently agreed with as he went back in.
He and Betty had milkshakes at Pop's, where he admitted that Betty was doing something nice for him, but he short circuited and that frightened him, he was scared of being rejected for being himself. Betty then admitted that she should have told him the truth about Chuck instead of throwing a party he did not want, there's an over whelming darkness with in her, she then showed Jughead the scars she unintentionally left on her inner hand, and then the two of them kissed.
The next morning, he caught Veronica creeping downstairs from Archie's room, the two awkwardly smiled, and he promised not to tell anyone. A little later, as he finished off his cake, Jughead asked Archie about him and Veronica, then making the same promise of saying nothing just as he did to Veronica.
Alone in the bleachers of the gymnasium, Jughead continued to write his story surrounding Jason Blossom's Death. He then headed over to Sunnyside, where he was surprisingly welcomed by a clean trailer and a clean father, it would appear that FP was finally getting himself together, much to Jughead's satisfaction, he even joked that maybe his father had been body snatched. Surprisingly, FP had actually read Jughead's manuscript, and he thoroughly enjoyed it but he had a few questions, such as why Jason Blossom. Jughead explained that he didn't pick Jason, it was as if Jason picked him to tell the story that no one else was going to tell, from the outside looking in. Jughead didn't have much of an opinion on who killed Jason, for him, the question wasn't "Whodunnit", the real question was whether Riverdale was a place of good or a place of darkness and evil.
A little later that day, Archie asked Betty if he could play a couple songs at the Homecoming dance, which she was hesitant as Archie's style of songwriting was very dark which Jughead remarked that it makes you want to slit your wrist, but in a good way.
Shortly after, he approached Betty wondering why she didn't tell him about the dinner being thrown at her house by her mother, who nearly tackled Jughead in the hallway to invite him and his father over before the dance. He was a little terrified by the social experiment, but he was thrilled too as it was important for their families to get to know each other better.
That night, after learning that Archie's mother and father would be attending the dance together, Jughead questioned if there could be a possible rekindling in the near future. Archie thought it was a pipe dream, but Jughead assured him that stranger things had happened, like his father getting cleaned up and being at work everyday, leaving him to question if maybe it was time for him to return home. FP had even stopped drinking, however, Archie still thought that he should hold off on moving back, but Jughead was sure that his father was going straight, but something had shifted. He mentioned to Archie how engaged his father was in his manuscript. Archie then hopped out of bed, claiming that he was going to get his mother some almond milk from the store, but Jughead saw right through this. He rightfully assumed Archie was sneaking off for a late night rendezvous with a certain raven-haired princess.
Just as planned, Jughead and his father had dinner with Betty and Mrs. Cooper the following night, during which time Alice practically interrogated his father on his involvement with the Southside Serpents and his spotty work history. The doorbell rang, it was Betty's father, Hal Cooper, which only made the situation worse, leaving Betty with the only option of ending the dinner, and leaving for the dance with Jughead and FP.
Before going into the dance, Jughead asked Betty to wait as he had a private conversation with his father inside the truck. He told his father how he was contemplating coming back home. Pleased, FP thought it would be even better if they got the entire family back together and that he wanted to move to Toledo to be with Jeallybean and their mom, which Jughead wasn't too thrilled about. People like them get chewed up in Riverdale, but he couldn't help but think about Betty, so after the dance, he wanted to talk to her about it.
After an amazing performance by Archie and Veronica, Jughead joined them and Betty in the hallway, where they revealed their treacherous actions of breaking into his father's trailer in search of any evidence that would prove him to be Jason Blossom's Killer. Alice put them up to it, and they knew when to go because he would be at the dinner, which led Jughead to believe that Betty was also in on this treachery, leaving him to question why he would ever pass on moving with his family to Toledo for her. Betty insisted that she had no prior knowledge of the plan, but Jughead began to wonder if his word was not enough to vindicate his father, but it was enough, Betty said. He was so excited about the dinner, she didn't want to disappoint him.
The betrayal from his friends was only the beginning of Jughead's terrible night, because he soon learned that his father had been arrested for the murder of Jason Blossom. Jughead stormed out the school, and headed over to the trailer park, where he found the door covered in yellow caution tape, though this did not stop him from breaking through the door. In a fit of rage, he destroyed the trailer, and then started to cry, before pulling himself together and exiting the trailer.
Shortly after learning his father had been arrested for the murder of Jason Blossom, Jughead called his mother from a pay phone at the Riverdale bus station. He told her that he planned on catching a bus out to Toledo to see her and Jellybean. Unfortunately, she turned him down, thus making his terrible night even worse as he briefly sobbed in the phone booth.
With Toledo no longer an option, he went back into the lobby to buy a ticket to the next bus out of town, and he didn't care where it was headed. However, the next bus wasn't coming until the next morning at 6:00 AM. With nowhere else to go, Jughead hung out at Pop's Shoppe, where Archie, Betty, and Veronica found him, and informed him that his father was being framed.
The four of them rushed over to the Sheriff Station to speak with Sheriff Keller, and tell him about their discovery. Unfortunately, by then, FP had already confessed to the murder, Jughead then shared a long and confused look with his father as he was escorted elsewhere.
Initially, Jughead decided to stay home from school the following day, but he made an unexpected appearance in the cafeteria to apologize to Cheryl for his father's action. Cheryl slowly stood up, and in a fit of rage, she attacked Jughead up until Archie pulled her off. Mr. Weatherbee then entered the cafeteria, demanding that Jughead come with him, and in the office, Jughead had to undergo his second interrogation of the day, he wasn't sure who was the bigger dick, Weatherbe or Sheriff Keller. Betty told him to ignore them, his father was innocent, they just needed to prove it. Jughead grew tired of the entire ordeal, he questioned who killed Jason if not FP, he even confessed to doing it. Jughead had been waiting his whole life for his father to do the right thing, but he was done waiting, and Betty should be too.
Sadly, his day would only seem to get worse as Weatherbee later went on to call Mr. Andrews, and suggest that Jughead finish out the school year from home, in order to prevent any further altercations like the one that took place with Cheryl. Jughead sat on the steps and listened as Archie and his father argued about what to do with him and the trouble that seemed to constantly follow his family around. Jughead came off the steps, and as Archie approached, he told him that he would sleep in the garage that night, hoping to avoid any further problems.
The next day, he was awakened by Archie, and the two of them headed down to Pop's to talk with Archie's mother, who happened to be a lawyer. Mrs. Andrews passed herself off as FP's attorney to get as much information on the case as possible, and it wasn't looking good due to his list of priors, the anonymous tip, and the possession of the murder weapon, but Jughead reminded her not to forget about his father's pesky confession. Known for his dark and sardonic sense of humor, Jughead even joked about his father being an honest murderer. Mrs. Andrews then informed him and Archie that FP's one call was to Joaquin DeSantos, Kevin's boyfriend, a fellow Southside Serpent. He was then advised to go and see his father, tell him everything he wanted to say because he wouldn't get another chance once FP was arraigned.
Jughead took Mrs. Andrews advice. He visited his father at the police station, and told him that when he and Archie first devised the plan to get FP back on his feet, he knew deep down that it was a mistake. FP really had him fooled, cleaning the trailer, convincing him that he had quit drinking, because of this he was so happy for the first time in so long, FP even paid attention to him. Although, the only reason FP even read his manuscript was to make sure that Jughead wasn't on to him, and FP didn't want to move to Toldeo to get the family back together, he wanted to run away. FP exclaimed that he did what he had to do, but Jughead question if he had any remorse for killing Jason, but his father claimed he was only sorry he got caught. Just as Jughead prepared to leave, his father told him to never come back, and in that moment, something changed, he could tell his father was hiding something.
His dad had been lying to him his entire life, but he'd never been good at it, so after his conversation with FP, Jughead called Betty, admitted she was right about FP, and the two of them met up at The Blue and Gold offices. They began to question why he would lie, and who he was protecting, so they began ruling out suspects, like Betty's father and Veronica's mother. On the murder board, the only suspects left were Hiram Lodge, and Clifford and Penelope Blossom. Mrs. Cooper then entered the office to inform them that the body of a Serpent had been discovered. Sheriff Keller was convinced that he was working with FP, not to mention he allegedly committed suicide by overdose, and there was a bag of money in his room that tied him to Hiram Lodge, so everything was tied into a nice little bow, but too tidy for Alice.
Betty then received a call from Kevin, and the three of them met up on the highway off route 40 where Jason's car was torched. Whatever it was they were looking for, Joaquin wasn't sure if it would help FP or hurt him, but it was apart of their contingency plan that FP called off from jail because it was too dangerous. Under the Blossom Maple Farms sign was a duffel bag containing Jason's varsity jacket. Inside the lining of the jacket, Betty found a USB flashdrive, which housed surveillance video from the night that Jason was murdered, which revealed that Jason was killed by his own father, Cliff Blossom. That night, Jughead, Archie, Betty, Kevin, and Veronica sat in Archie's garage and watched the entire video, from Jason being tied up by Mustang to the fatal shot fired by his father.
From there, they learned the truth behind why Jughead's father falsely confessed, it was to protect Jughead, who Clifford threatened would suffer the same fate as Jason if FP spoke a word about how Jason really died. After learning the truth, Jughead demanded that his father be released, though Sheriff Keller could not accommodate as FP was still being brought up on several other charges, like mishandling a body, perjury, obstruction to justice, tampering with evidence and more.
Jughead sat at Pop's shoppe that evening, as he continued with his novel. In the wake of Clifford Blossom's death, a narrative quickly emerged following the discovery that his family's maple syrup farm was a front for his true business of transporting heroine from Montreal on his trucks. Jason Blossom must have discovered his father's drug dealings, and threatened to expose the truth, resulting in his kidnapping and murder. Clifford then killed Mustang, the Serpent responsible for Jason's abduction, and framed Hiram Lodge in order to cover his own tracks.
Later that morning, he learned from Archie and Betty that Mayor McCoy sought to honor them for their contribution in solving Jason's murder. However, they refused to go up so long as Mayor McCoy continued to ignore Jughead's involvement the case. The |Jubilee was the least of Jughead's concern since Sheriff Keller had offered his father a lesser sentence for his cooperation with the recent increase in drug dealings, but FP refused to turn on the Serpents. FP claimed they're innocence, leaving Betty even more frustrated at Mayor McCoy's reluctancy to address the real problem, Clifford Blossom. So, she decided it would be best to address the subject head on by writing an article about FP and the Serpents.
That night, Jughead and Archie returned home to find Fred, and his case worker awaiting his arrival. With his father facing serious jail time, and his mother out of state, they needed to make sure Jugheadf was taken care of. Unfortunately, his time with the Andrews had come to an end due to the fact that Fred had a prior DUI, and that he wasn't financially stable. There was a family on the south side of town that was willing to take him in but this would mean that he'd also have to transfer to Southside High.
The next day at school, as he ate alone, he questioned Veronica's willingness to join him at the 'social pariah' table. Veronica had been thinking, and she realized that the two of them had a lot in common. Other than the fact that his dad was going to prison, and her dad was getting out, Jughead sarcastically remarked, they were dating each other's best friend. They're briefly joined at the table by Cheryl, who only sought to apologize for her attack on Jughead the previous day. She gifted him with her iconic spider broach, which would catch a pretty penny at the pawn shop, enough to keep him in burgers and S t-shirts for years. Kevin abruptly interrupted them, demanding that they follow him, revealing that Betty's locker had been vandalized with a hanging Betty doll and pig's blood.
Jughead explained that as long as Betty was his girlfriend, and continued to write articles about his father, trouble would keep coming at her from all sides. He felt as if the multiverse itself was working against him, telling him that he didn't belong, so maybe it was time he started to consider leaving. Betty refused to allow Jughead to leave as Riverdale was just as much his home as anyone else.
The very next day, he called Betty from a payphone at south side high to inform her that he would not be returning to Riverdale because he was finally where he belonged. As Jughead sat alone at lunch that evening, he was joined by several students, who he became fast friends with. Much to his surprise, Archie, Betty, and Veronica showed up as they had incorrectly assumed that he was in need of their help.
Just outside the school, he and Betty discussed his decision of leaving Riverdale High ahead of schedule. The south side is where the power to be wanted him, and maybe it's where he wanted to be as well seeing as his chances of blending in were significantly increased. However, Betty was unwilling to allow "Riverdale Civil War" to split the two of them up. At that moment, Veronica received a message from Cheryl, thus leading the four of them to Sweetwater River, where Cheryl had planned to take her own life and reunite with Jason. Jughead, Archie, Betty, and Veronica arrived at the river as Cheryl pounded on the thick layer of ice covering the river's surface. They pleaded with her to stop but the ice cracked right beneath Cheryl's feet, dragging her under the current.
The race was on as the four of them attempted to find Cheryl before the current could drag her further out. Archie spotted her just beneath the ice, however, the only way to get to her was by breaking past it, thus leaving Archie with no other choice but to punch through the thick layer of ice with all his force, resulting in a bloody and battered hand. As Jughead, Betty, and Veronica watched from the sideline, Archie managed to pull Cheryl to safety, and get her to shore. Later that night, instead of attending the Jubilee, Jughead visited his father once more at the sheriff station, and while Sheriff Keller had hoped that he could convince his father to give up the Serpents, FP yet again refused. Knowing the chances of his father going to jail are at a higher rate than ever, Jughead made it a point to tell FP that he would be fine without him. The family that had taken him in was nice, and he could learn to adapt to the social ranking of south side high.
While he was more innocent than he was guilty, FP would have to take responsibility for his actions, meaning it was up to Jughead to look after Jellybean and his mother. After leaving the station, Jughead made his way over to the Jubilee just in time for Betty's speech, where she addressed the murder of Jason Blossom and the crossroads their town was facing. As her speech came to an end, he smiled, and started a standing ovation which made it's way throughout the entire crowd. After a milkshake at Pop's shoppe with Archie, Betty, and Veronica, he and Betty stopped at the trailer, where Jughead professed his love for Betty. The two of them then began kissing and undressing, however, they were interrupted by a knock at the door. On the other side were the Southside Serpents, who were grateful of FP's loyalty. Because of this, they would always have Jughead's back, offering him membership into their gang, which he accepted as he tried on the custom Serpent jacket.
Jughead is a pale young man, about 6 feet tall with short black hair and blue-green eyes. His clothing style tends toward dark colors; flannel tops layered over t-shirts, often with an "S" on the front, jeans with hanging suspenders, denim jackets, a messenger bag, and his trademark grey knitted crown beanie.
Jughead is a darkly humorous, apathetic, cynical "conscientious objector" with a quick temper and a lot of secrets. He's crafty, intelligent, and well-known for his writing skill and sardonic humor. His so-called "outsider" status allows him to write about Riverdale--more specifically, Jason's murder--from an objective point of view. His detachment from others in Riverdale lends itself to conflict with those who dislike him. Jughead displays a quick and impatient temper underneath his apathetic affect in punching Chuck in the face, snapping at Betty, and attempting to sever ties with Betty after the birthday party fiasco.
He's passionate about few things (including films, family, and writing), but will protect them with everything he has. One of these passions reveals his soft spot for Betty Cooper, as he agrees to join the school newspaper, The Blue and Gold, with her despite not receiving complete creative freedom, and accompanies her on her quest to find Polly and learn more about Jason's death.
He was living at the Twilight Drive-In until its closing, then moved into a forgotten cupboard under a staircase at Riverdale High School. Afterward, he moved in with the Andrews family before ultimately being transferred to foster care after his father's arrest.
Six years prior to the series, he lived at 3021 Norlin Cresent, Riverdale, USA 68247, as listed on his juvenile records.
In Jughead's dream sequence in "Chapter Seven: In a Lonely Place", Jughead, Archie, Veronica, and the Cooper family appear in their original Archie comics outfits.
Jughead practically ignores his birthday, and hates celebrating it.
Jughead's dog in the Archie Comics was named Hot Dog. In Chapter Thirteen,when the South Side Serpents visit Jughead at FP's trailer, they are accompanied by a dog with the same name.
In both the comics and animated series, Archie and Jughead are best friends despite their differing personalities. However, Riverdale explores a more realistic friendship between the two teenagers.
Jughead's beanie in the television series is based on his famous "whoopee hat" from the comics.
Jughead's sexuality has been a topic of discussion since the creation of the series. In one iteration of the comics, he is asexual; in another he is aromantic, but is portrayed as neither aromantic nor asexual in Riverdale. Cole Sprouse supported the idea of Jughead being asexual in Riverdale because it would be a positive example of asexual representation, but the writers chose not to explore that angle.