Jughead and Veronica first met after Archie and Jughead rekindled their friendship and joined Betty and Veronica in a booth at Pop's Chock'lit Shoppe. Jughead introduced himself and sat beside Veronica. They all sat together, laughing and engaging in conversation. 
With the Twilight Drive-In closing, Jughead was furious because the drive-in was very special to him and thought the residents should be trying to save it, which he tried to explain to Betty, Veronica, and Kevin at Pop's. Veronica thought it was overdue as she didn't believe that anyone still went to drive-ins when there are more efficient ways of seeing movies in this day and age. Jughead struggled over which film he should play for the closing night, and he asked the group, who he had already invited to attend, for suggestions. Moments later, Archie, Fred Andrews, and Ms. Grundy entered the diner and Betty jumped up, and went outside with Archie, which led Veronica to wonder what they were talking about, and if it was her. Jughead told her it wasn't as he already knew what they were talking about: Archie's affair with Ms. Grundy. Veronica then went out to find out.
After Betty's sister, Polly escaped from the Sisters of Quiet Mercy where their parents had sent her conceal her teenage pregnancy by Jason Blossom, Betty apprised the group of her situation and worried that her sister might be hurt. Veronica then noticed a moment shared between Betty and Jughead as he comforted her, which Veronica later told Betty she fully approved of.
With Polly found and living with the Lodges, Jughead, Archie, Betty, Veronica, Kevin, Cheryl Blossom, and Valerie Brown analyzed Polly's dilemma, in which the Coopers wanted her but not the baby, and the Blossoms wanted the baby, but not her. A true Gordian Knot, Jughead said, however, Veronica disagreed, it was a fairly solvable problem, she suggested that they throw Polly a baby shower, which would force the Coopers to finally start communicating. Jughead then wondered if he was expected to attend, and Veronica immediately stated yes, as he was Betty's boyfriend. She then laughed as Betty and Jughead looked at one another shyly and told them to relax, it was just a word that began with the letter B.
Down at Pop's shoppe the next day, Veronica and Betty learned from Jughead that Moose had been attacked at the SoDale work site the night before. He was fine but the two thugs responsible got away. Archie joined them and tried to convince Jughead to go with him, Moose and Kevin to a bar called the Whyte Wyrm to find the Southside Serpents he thought were responsible for the attack, but Jughead refused.
That night, the girls and Jughead hosted the baby shower for Polly. During the gift opening portion of the evening, Archie stormed into the room, and announced to both Veronica and Betty that Jughead's father was a Southside Serpent, that was why he wouldn't go with Archie to the bar. Veronica got between the two and told them to check themselves as it was Polly's night and to settle their differences elsewhere.
Days later in the student lounge at school, Archie, Kevin and Veronica were celebrating as Archie had just informed them that he had a chance to go to a very exclusive music program the next summer. As Betty and Jughead joined the group, he explained that Penelope Blossom offered to put in a good word for him in exchange for escorting Cheryl to her family's annual tree tapping event. Kevin and Betty were happy for Archie, while Jughead and Veronica were worried about him doing favors for the Blossoms.
When Betty wanted to arrange a surprise party for Jughead's 16th Birthday, Veronica was immediately enthused, despite Archie's initial warnings that Jughead hated his birthday, saying "any excuse to wear a cute party dress". Indeed, Jughead was clearly uncomfortable with surprise party at the Andrews house, which included Veronica, Kevin, Ethel Muggs, and Joaquin DeSantos, though Veronica wished him a happy birthday in Portuguese. Jughead later privately said to Betty that she and Archie were his real friends that everyone else, including Veronica and Kevin, were people that he would've "actively shunned".
The party quickly grew out of control when Cheryl and Chuck Clayton crashed the party, leading to an impromptu game in which the guests reveal embarrassing secrets about one another. Jughead was visibly troubled to learn that Veronica's father Hiram Lodge had purchased the drive-in land. After the game descended into a brawl between Jughead and Chuck, Jughead's father ejected Chuck from the house and brought the party to a swift end.
The next morning, Jughead was surprised to see Veronica emerge from Archie's bedroom. Amused, Jughead promised to keep it to himself.
After an amazing performance by Archie and Veronica at Homecoming, Jughead joined the two of them, as well as Betty in the hallway, where they each revealed their treacherous actions of breaking into his father's trailer in search of any evidence that would prove him to be Jason Blossom's Killer. Mrs. Cooper had put them up to it, and they knew when to go because he would be at the dinner, which led Jughead to believe that Betty was also in on this betrayal, leaving him to question why he would ever pass on moving with his family to Toledo for her. Betty insisted that she had no prior knowledge of the plan, but Jughead began to wonder if his word was not enough to vindicate his father, but it was enough, Betty said. He was so excited about the dinner, she didn't want to disappoint him. They then learned that Jughead's father had bee arrested for Jason's murder. resulting in Jughead' abrupt exit.
With Toledo no longer an option due to his mother telling him not to come, Jughead went back into the lobby of the Riverdale Bus Station to buy a ticket to the next bus out of town. He didn't care where it was headed. However, the next bus wasn't coming until the next morning at 6:00 AM. With nowhere else to go, Jughead hung out at Pop's Shoppe, where he was found by Veronica, Archie and Betty. They informed him that his father was being framed. The four of them rushed over to the Sheriff Station to speak with Sheriff Keller, and tell him about their discovery. Unfortunately, by then, FP had already confessed to the murder.
After finding Jason's varsity jacket under the old Blossom Maple Farms sign, the gang gathered in Archie's garage. Inside the lining of the jacket, Betty found a USB flash drive, which housed surveillance video from the night that Jason was murdered, which revealed that Jason was killed by his own father, Cliff Blossom. That night, Jughead, Veronica, Archie, Betty, and Kevin sat in Archie's garage and watched the entire video, from Jason being tied up by Mustang to the fatal shot fired by his father. From there, they learned the truth behind why Jughead's father falsely confessed, it was to protect Jughead, who Clifford threatened would suffer the same fate as Jason if FP spoke a word about how Jason really died. After learning the truth, Jughead demanded that his father be released, though Sheriff Keller could not accommodate as FP was still being brought up on several other charges, like mishandling a body, perjury, obstruction of justice, tampering with evidence and more.
At lunch, while Betty babysat Polly, Jughead and Veronica ate luch together at the 'social pariah table'. He questioned Veronica's willingness to join him. She explained that she'd recently realized that the two of them had a lot in common. He assumed that it was the trivial fact of his father going to prison as Veronica's was getting out, but she was going to say that it's the fact that they were dating each other's best friend. Cheryl soon joined them at the table to apologize for her previous assault on Jughead, gifting him with her iconic spider brooch. Just as before, Cheryl was behaving in a manner that none of them were used to, leading Veronica to ask if everything was okay with her just before Kevin interrupted them to show that Betty's locker had been vandalized in retaliation to the article she wrote. On Betty's locker was a hanging Betty doll and pig's blood.
The next day, Archie, Betty, and Veronica showed at Southside High after learning that Jughead had transferred over. As Jughead and Veronica discussed their relationship with their respective partners, Veronica received a message from Cheryl, thus leading the four of them to Sweetwater River, where Cheryl had planned to take her own life and reunite with Jason. Jughead, Veronica, Archie, and Betty arrived at the river as Cheryl pounded on the thick layer of ice covering the river's surface. They pleaded with her to stop but the ice cracked right beneath Cheryl's feet, dragging her under the current. The race was on as the four of them attempted to find Cheryl before the current could drag her further out. Archie spotted her just beneath the ice, however, the only way to get to her was by breaking past it, thus leaving Archie with no other choice but to punch through the thick layer of ice with all his force, resulting in a bloody and battered hand. As Jughead, Betty, and Veronica watched from the sideline, Archie managed to pull Cheryl to safety and get her to shore.
JugheadVeronica, Archie, Betty appeared in a hallucinatory vision of Fred Andrews' following the shooting at Pop's. They were in their caps and gowns, prepared for graduation in the student lounge, where they stood collectively, waiting for Fred to take a photo of them. Next to Fred, was Archie's mother, Mary Andrews. Fred commented that he didn't think he would live to see the day, to which Jughead replied that he didn't, meaning he didn't survive the attack at Pop's. Before Fred could respond, the shooter from the diner appeared at the scene. As he entered the lounge with his weapon drawn, Fred yelled for everyone to go down, before a gunshot was heard.
Jughead and Veronica arrived at Riverdale General Hospital simultaneous, after learning that Mr. Andrews was shot during a supposed robbery at Pop's. Arriving with them was also Betty. Jughead, Veronica, and Betty, along with their parents, entered the lobby to find Archie pacing back and forth and covered in his father's blood. The four of them hugged each other closely. After settling down, they sat around him as he recounted the events at the diner — Archie came out the bathroom to find a hooded man pointing a gun at Pop Tate, then at his dad. He fired the gun, then bolted, leaving a bloody Fred on the floor. However, Archie's momentary pause left Jughead wondering if he wasn't coming forward with all that had happened. While Archie held his bleeding father, Pop Tate called the ambulance, but when they didn't come, Archie took it upon himself to drive him all the way to the hospital. However, now he was now questioning this decision as he thought he may have made matters worse. Although, the three of them insisted that Archie did the right thing, with Jughead saying that first, Archie saved Cheryl, now his father. If he kept it up, he might need a superhero name, Jughead proposed 'Pureheart the Powerful'.
Veronica returned to the hospital to speak with Betty and Jughead. She informed them both that Archie was at the police station, attempting to identify the shooter. Betty suggested that they go there, as it'd be traumatizing for Archie to be there alone. However, Veronica had something else in mind; Fred's wallet was missing, Veronica and Archie thought it might still be back at Pop's, so she tasked them with the job of finding the wallet. His wallet was either there, or maybe in possession of the shooter. Betty suggested that the gunman probably took his wallet for the cash. However, Jughead offered a more distressing theory; what if it wasn't just a robbery and was a hit instead. This coming from the fact that Riverdale was also the place where fathers kill their own sons, in reference to Cliff and Jason Blossom. Adding that people had grudges, he believed it was possible that it was a hit. Betty reassured Veronica that the wallet could still be at Pop's and told her that they'd go check it out.
After returning to the hospital with food from Pop's for everyone, Jughead, Betty, and Veronica learned from Archie that he wasn't the hero that they believed him to be. After the masked attacker shot Fred, Archie revealed that he stood there doing nothing, paralyzed with fear. He didn't move an inch, not even when the shooter held a gun to his head. He shut his eyes and kept then shut until hearing the bell on Pop's door ring. Archie perceived his actions as cowardice, but Jughead, Betty, and Veronica would beg to differ as there was nothing else he could've done.
At school later that morning, Jughead told Archie, Betty, and Veronica about the vandalism and how the shooting caused all of Pop's staff to quit on him. Pop Tate wasn't sure how much longer he would be able to keep the doors open. Maybe not even a week. While it had seemed that they were willing to accept the closing of Pop's shoppe once and for all, Betty was much less willing to surrender. She reminded Jughead about his passion in trying to save the Twilight Drive-In, but as Jughead explained, his hands were full with his father's upcoming hearing, which Betty full understood, and because of this, was willing to take point in saving the diner. Veronica volunteered to assist her. "Another B and V team-up. They should really make a video game about you guys", Jughead remarked. Jughead then announced that he had to leave as he had to meet with his father's court-appointed lawyer, who was far from qualified for the task. Archie decided to join him as he too had business at the Sheriff Station; he needed to drop some flyers off of the black hooded assailant.
That evening, Jughead joined Veronica in the Blue and Gold offices, and while he didn't have red hair, nor broad shoulders, or even a blonde ponytail for that matter, he was willing to listen and help Veronica to the best of his ability. Not too long ago, Jughead was ready to walk away from his father, and now he's crusading for his freedom, which had Veronica wondering what changed. FP changed, Jughead said. He made an effort by taking another swing at being a good dad. But what if some people can't change because they're bad by DNA, Veronica wondered. Jughead explained that he's not going to presume to know what lies in her father's heart. But Archie's father almost died, and his father was going away for twenty years. If there's even a .0001% chance that her dad is trying, Jughead believed that she should at least give him a chance.
After a fun-filled night and succeeding in saving the diner from closing during Retro Night, Jughead, Betty, Archie, and Veronica shared a booth, during which time they relished in their victory; a rare win for the good guys.
Jughead joined his friends in the student lounge after learning that Moose and Midge had been shot in the woods, and that Kevin was the one that found them. Archie then entered the lounge, asking if they could at least all agree that there was a killer on the loose in Riverdale. A killer with terrible aim, Jughead remarked. Three out of four of his victims had survived their attacks. Midge was luckier than most considering she escaped the attack unscathed due to Moose's heroic actions in using his own body to shield her from the gunfire. On that note, Veronica wished to address what really mattered, that the new season of the Matchlerette started that night, and that they were all coming over to watch. Jughead was in disbelief that with all that was going on with a killer terrorizing the town, Veronica was more focused on a gross reality dating show. But she confessed that what she really wanted was for them all to officially meet her father. It was then that he realized that he was thirty minutes late for meeting his peer mentor at Southside High. Betty told him to wait, as he was exiting the door, hoping that he could just continue to attend Riverdale High. He told Betty that he would be fine, before giving her a goodbye kiss.
With the exception of Kevin, everyone made it over to the Pembrooke that night to watch the Matchlerette and meet her father. She offered Archie a seat next to her, but he appeared distracted. Archie expressed his frustration with the lack of effort being made to apprehend the killer. With tension rising, Veronica urged him to lower his voice. In a quieter tone, Archie explained how he was starting to suspect that they were being specifically targeted. Veronica told him that when they had a getaway on the Cape, all of them got together and hired private security to keep out the riffraff as an added layer of protection. Her parents then entered the room on their way out for dinner. Veronica introduced each of her friends to her father, starting with Betty and ending with Archie. Her father couldn't help but overhear their discussion, to which he understood their frustration with Sheriff Keller. He could say with confidence that the police aren't always the solution. He then invited Archie over for dinner sometime that week.
While Jughead and Archie were on a mission to combat the Ghoulies' hostile take over of the Southside Serpents, Veronica and Betty set out on a mission of her own to discover the identity of the Jingle Jangle supplier, better known as the Sugarman. To do this, they first needed to make contact with the gang he was supplying (i.e. the Ghoulies). While Veronica and Betty chased their lead, a Ghoulies memebr named Verne, Jughead and Archie returned to the Ghoulies' lair to challenge Malachai, leader of the Ghoulies, to a race. Jughead explained that If they won, Serpents remain autonomous and Ghoulies quit dealing at Southside High. However, if the Ghoulies won, the Serpents would fold and the Ghoulies could continue polluting the Southside with their "little straws of death". But with the Ghoulies having nothing to actually gain from this arrangement, Malachai wasn't interested in the offer. Veronica and Betty were then brought into the room after they were caught by the Ghoulies, trying to sneak in through the garage. As it would turn out, their varying missions led them to the same location. Realizing that the four of them knew one another, Malachai wanted everyone out. In a last ditch effort, Jughead offered up the Whyte Wyrm should Malachai agree to the race, which he does, only after adding on the Sunnyside Trailer Park.
FP's Release from Prison
In the Blue and Gold offices, Jughead and Betty informed Veronica and Archie that his father would be released from jail soon. What heralded this miracle, Veronica wondered. Jugead claimed it was due to a combination of overcrowding at the jail and Cheryl's testimony, which the Judge must've reviewed. However, both he and Archie knew the true reason for his father's release was because of the drug-run they made into Greendale for Penny Peabody, during which time they discovered that Penny had set Jughead up to be her permanent drug-runner. With a new lead on the Black Hood case, Jughead and Betty were hoping that Archie and Veronica could follow up on it, as Jughead would be busy helping his father readjust. Essentially, they wanted Archie and Veronica to be them, in the sense that they would be investigating the case as a investigative team.
The next day, in a reversal of roles, Veronica and Archie called Jughead and Betty down to the Blue and Gold offices to inform them of the third child who survived the massacre. His name was Joseph Conway, and his identity was hidden and name was changed so that he could lead a normal life. According to Sheriff Howard's notes, he was adopted by another family in Riverdale, and presumably enrolled at a local high school. Fortunately, they had a photo of Joseph, meaning that all they had to do was track him down via yearbooks, by matching the photo to one of the students that would've attended Riverdale High School during those years. If they found him, he could possibly explain to them how the Conway massacre was related to the recent killings involving the Black Hood. However, Jughead suggested that they proceed with caution as finding Joseph Conway may also mean finding the the Black Hood. Considering that Joseph possibly saw the slaughter of his family, something as traumatizing as that could've effected him for life, which he might even blame Riverdale for, and is now punishing the town because of it. Betty and Jughead then invited Archie and Veronica to FP's retirement party at the Whyte Wyrm.
Jughead watched from the crowd as Archie and Veronica performed Michael Andrews' and Gary Jules' Mad World. However, after Veronica abruptly ran off the stage, with Archie not far behind, the crowd began to boo.
Though they did not speak, both Jughead and Veronica attended Kevin Secret Santa gift exchange in the student lounge at school. With them, were Archie, Betty, Reggie, Cheryl, Kevin, and Josie. Jughead and Veronica watched with a look of concern as Betty unwrapped her gift from Archie to find and old read-a-long record that she and Archie used to listen to when they were younger, entitled "The Swiss Family Robinson". Archie informed her that he and his father found it while they were cleaning out the garage. Moose and Midge then entered the lounge to join them for the Holiday event.
Jughead met with Archie, Betty, and Veronica in a booth at Pop's after Sheriff Keller killed the Black Hood, and they discovered that the man behind the hood was Mr. Svenson, Riverdale High's janitor. Veronica's instincts about Svenson were correct. Veronica thought he was the Black Hood, and had Archie listened when they confronted him at school, they could've end everything in that moment. But after looking directly into the killer's eyes the day that his father was shot, Archie didn't see the resemblance in Svenson's eyes. Regardless of the eyes, they had a hard time understanding how he possessed the will to cut off his own finger. "So we know whodunit. Why did he do it?", Jughead asked. Svenson accused an innocent man of being the Riverdale Reaper and murdering his family, which got the man killed. Maybe, in some twisted way, Svenson thought that targeting sinners would balance his sin. Him having such vast knowledge on their lives made perfect sense given that Svenson was always around, lurking in the hallways. He could have seen Archie and Ms. Grundy in the music room, as well as Moose and Midge buying Jingle Jangle. While they continued to go over the killer's motives, Jughead was just grateful that Svenson was in a body bag and they weren't.
Jones vs Lodges
The next day, Veronica welcomed Jughead back to Riverdale High. She greeted him and his friends (Toni Topaz, Sweet Pea and Fangs Fogarty) as they arrived. Hoping to ease their transition to the Northside, she had set up a registration desk in the hallway where they could get their locker assignments, class schedules, and a list of sports and extracurriculars. As she encouraged each of them to drink deeply from the cup that is "fair Riverdale", Cheryl and Reggie interrupted. With the River Vixens and Riverdale Bulldogs in tow, Cheryl approached the registration desk, hurling insults their way, referring to them as "Southside scum" and "raggamuffins". Cheryl refused to allow Riverdale High's above average GPA to suffer because of overcrowded classrooms with underachievers such as themselves. So she instructed them to find another school to deface. In doing this, she upset Toni. Just as the two were about to face off, Archie stepped in the middle of them, hoping to put their differences aside so that they could start over. When Reggie declined Archie's offer, Sweet Pea stepped forward to finish what they had started during the rumble, Fortunately, Jughead and Fangs held Sweet Pea back to ensure that no kind of altercation would ensue. The rivaling sides went back and forth until Mr. Weatherbee arrived to send them off to class.
As Toni, Sweet Pea and Fogarty were becoming acquainted with Veronica, Josie and Kevin in the student lounge, Mr. Weatherbee pulled them out into the hallway to ask who had defaced the school's seal with a spray painted on Serpent. Next to Weatherbee stood Reggie, who they believed to be the actual vandal. The Serpents were innocent, though Weatherbee believed otherwise, especially with Reggie in his ear, claiming that the Serpent were doing what they do best, tagging their turf. Having fallen victim to Reggie's lies, effective immediately, Weatherbee outlawed gang behavior of any kind. As of that moment, Serpent jackets would no longer be tolerated and tattoos were expected to be covered. Possession of any gang paraphernalia would lead to immediate suspension.
The following day, despite Mr. Weatherbee explicitly prohibiting them from wearing their Serpent jackets on school grounds, Jughead arrived at school wearing his jacket. He entered the lounge, first acknowledging before being confronted by Reggie, who demanded that he take off his Serpent jacket. Jughead refused to comply, telling Reggie that he couldn't possibly understand what the jacket meant because that would require for him to have a sense of honor, history and loyalty. This angered Reggie to the point where he became physical, forcefully trying to tear Jughead's jacket from his body. Sweet Pea and Fogarty then came to Jughead's aid, resulting in a rumble in the center of the lounge between the Serpents and Bulldogs. While passing the student lounge, Veronica stumbled onto a brawl between the Serpents and the Bulldogs. Realizing that something had to be done, she called out to Weatherbee. In the office, after the fight had been brought to an end, Mr. Weatherbee gave them a week of detention. Though he wasn't quite done, looking to Jughead and telling him to remove his jacket or else he would be suspended. In that case, Jughead took the suspension.
With Pickens Day not far off, Jughead, Veronica and Kevin gathered around Betty in the student lounge to talk about her long-lost brother, Chic, who was staying with her. When Kevin remarked that Chic looked familiar, Jughead questioned if he could have possibly ran into him while cruising Fox Forest, though Kevin was unsure. And with Chic still acclimating and Betty attempting to gain his trust, it was unlikely that they would be meeting him anytime soon. Hoping to solve Betty's dilemma, Veronica suggested that she bring Chic to Pickens Day, which Jughead claimed he would not be attending because the Serpents weren't extended an invitation. When Veronica insisted that they were specifically invited, Jughead retorted that they were hired as security, which was offensive. The damage as they say, had already been done, as far as he was concerned. Jughead then left with Toni, whose grandfather Jughead had planned to interview for his oral report given Thomas' status as the oldest living Serpent.
In the student lounge, having already invited Archie, Veronica invited Jughead, Betty and Kevin to her confirmation ceremony. Usually those kinds of events were family only, but since they were her chosen family, she managed to pull a few strings and reserve them a pew. Later that week, as planned, Jughead attended Veronica's confirmation along with Betty, Archie and Kevin.
At school, friction between Jughead and Veronica was apparent as her father's pursuit to take over the Southside continued. Jughead questioned if Veronica was trying to manage him. When she asked him to define manage, he moved on to the Southsiders who were in danger of losing their homes because of Hiram. Hoping to end the war before it can truly begin, Veronica suggested that both their fathers meet to settle this dilemma face-to-face. Jughead would only agree on one condition, that Veronica's father come to Sunnyside Trailer Park so that he can see the people that he was going to be displacing. Veronica agreed. Though, she assured Jughead that no one was being displaced. Kevin then entered the lounge to tell them about a dead body that the police had found that morning, leaving Jughead to wonder if the Black Hood had risen from the grave. While the investigation was ongoing, it was supposedly a gruesome, gangland style execution.
The next day, Jughead and FP welcomed Hiram and Veronica into the trailer to discuss the fate of the trailer park. Hiram thanked them for agreeing to sit down to discuss the misunderstanding, but they were already aware that he had paid Tall Boy to decapitate the Pickens Statue as an excuse to turn up the heat on the Serpents. This act had a lot of nervous people scared that they were going to lose their homes. Hiram had heard about that and though it supposedly had nothing to do with him, he had spoken to Mayor McCoy. As a gesture of good will to the Southside community, Hiram offered to settle any back rent that they or their neighbors may owe the town. In return, Hiram claimed that he only wanted peace. However, his true intentions were to bribe Jughead so that he wouldn't be mentioned in the upcoming exposé that Jughead was writing. Unfortunately for the Lodges, Jughead refused to be compromised so he and his father turned down the deal.