FP made me a promise that he didn't keep. As far as I'm concerned, his debt is yours. And I am just getting started with you.
— Penny to Jughead[src]

Penny Peabody is a recurring character on the second season of Riverdale. She is portrayed by Brit Morgan.

Penny is a shrewd attorney on the southside of town, who happens to be in league with the Southside Serpents. However, she does not take monetary payments from fellow Serpent members, but instead, she demands favors, which she expects in return should the time come. Penny also runs a secret drug trafficking operation, involving the transportation of what she refers to as "pancake mix", from the southside of Riverdale to Greendale. She later went on to recruit Jughead Jones as her "transportation advisor", otherwise known as her drug-runner.

Character description

Penny is a wily backroom attorney that the Southside Serpents keep on retainer in case of run-ins with the law. She prefers that her clients pay her with favors, not cash, as Jughead finds out when he seeks her out to help with his father.[1]

Early Life

It is unknown exactly when Penny joined the Southside Serpents; however, the Serpents put her through college and she became a lawyer. She still remains a Serpent while behind the desk. Like all other Serpents, at some point in her young youthful years, she presumably completed the Serpents Initiation in order to join the Southside Serpents. During this time, Penny got involved with FP Jones, the extent of which remains unknown. A promise was made at some point from FP to Penny, which he failed to keep. This led to a falling out between the two.

Throughout Riverdale

Season 2

In bed with the Snake Charmer


Jughead meeting with Penny, while she shows him her Serpent tattoo.

Jughead came by Penny's office to ask her for advice in his father's case, her office located in the back of a tattoo parlor. Penny explains to Jughead that she was and still is a Serpent, she reveals her Serpent tattoo on her left forearm and continues to tell him that they put her through college. Jughead reasons that having a lawyer of their own, on retainer, was clever. Penny mentions how his father used to brag about him being smart and this takes Jughead by surprise. Through mutual colleagues, the deal he was given is trash and Jughead pleads for her help with his case. She suggests that he get the victim's family to forgive FP in front of a judge in view of clemency, perhaps reducing his sentence to time served with parole. With services rendered, Jughead attempts to pay her, though she declines, asking that one day, maybe, he'll do her a favor.[2]

Penny contacted Jughead in the early hours of the morning to call in the favor that he owed her from when she offered him free consultation regarding FP's case.


Penny meeting up with Jughead at Pop's

The two of them met up at Pop's Chock'lit Shoppe, where Jughead refused to follow through on his end of the bargain. That is until Penny informed him that FP required further assistance. He was in the infirmary, Penny claimed. Supposedly, while in prison, FP was attacked by a few Ghoulies in the shower as a result of the deal that Jughead and his Northsider best friend made with Sheriff Keller to get the Ghoulies' higher-ups locked away. In order to broker a deal for FP's release, they needed money. Rich people don't sit in jail because money greases the wheels of justice, Penny surmised. Unfortunately, Jughead only had $18 to his name. In that case, Penny offered Jughead a one-time delivery job, where he would be required to pick up a crate on the Southside, and deliver it to an address in Greendale. As for the contents of the crate, Penny settled on calling it "pancake mix", in other words, drugs. She referred to Jughead as her transportation adviser. Should he agree, Penny would use his cut of the money for FP's case, to see if they could get him released earlier. Initially hesitant, after thinking it over, Jughead agreed to deliver the drugs. Penny then handed him the address before explaining that he needed to make the drop before midnight because Greendale is not a town you want to be in after such time. Lastly, the crate was rather large, so she advised him to get a ride as it wouldn't fit on his bike.


Penny blackmailing Jughead

The next day, Penny was confronted by Jughead after he discovered that she lied to him about FP getting jumped by the Ghoulies, though she preferred to look at it as if she gave him an incentive. She then showed Jughead video surveillance of him and Archie from the night before, entering the Greendale warehouse with the crate containing drugs. Holding the means to blackmail Jughead in her very hands, Penny informed him that his one-time drug delivery had become full time. Should he fail to comply or even raise his voice to her, Penny threatened to send the video to the Sheriff Station, which she imagined would break FP's heart given that Jughead would be arrested. He questioned why she was targeting him. Penny explained that FP made her a promise that he did not keep. So, as far as she was concerned, his depth was also Jughead's. Unfortunately for him, she was only just getting started.[3]

After successfully freeing FP from prison, Penny called Jughead from a booth in Pop's diner to arrange a meeting as they had business to discuss. However, Jughead refused to play along, having already told her that he was done. Although, should Jughead fail come as she had demanded, Penny threatened to have FP thrown back in jail.


Penny calling Jughead from Pop's

With no other options, Jughead showed up Pop's, but only to tell Penny that he wouldn't be held hostage by her. Having done his one favor as they previously negotiated, Jughead stated that he was out. However, Penny reminded him that he had debts to pay, and that their's was an on-going arrangement. In response, Jughead announced that he was about to have a sit-down with Mayor McCoy, who was actively working to stop the trafficking of drugs throughout Riverdale. With that, he threatened to reveal to the Mayor how Penny had taken over Clifford Blossom's operation. Unfortunately for Jughead, Penny was more than familiar with the law, stating that he would need proof to make an accusation like that stick, such as the surveillance video she has of him and Archie at the drop-off. However, as Jughead explained to Penny, an attack against him or his father, was an attack against all Serpents, which wouldn't bode over well with the gang. Just as Jughead stood from his seat and prepared to leave the diner, Penny mentioned his girlfriend, Betty Cooper who was quite fetching. "All snakes have a soft underbelly", Penny remarked. Betty so happened to be Jughead's.[4]

Kicked out of the Serpents


Southside Serpents taking Penny down

While at her warehouse, loading drugs into a crate for FP to later deliver, Penny heard a knock at the door. She assumed it was FP, arriving early. However, she was surprised to see that it was Jughead on the other side of the door. She then looked down, noticing the crowbar he had in his possession. Jughead explained that he was going to use it in case he had to pry the door open. With FP on his way, Penny asked Jughead to give her a hand with the drugs, which she assumed FP wouldn't be too happy about considering that he had taken Jughead's place because he didn't want him involved in drug trafficking. However, Jughead stated that he wasn't concerned with what his father had to say given that neither of them would be at the warehouse when FP arrived. Penny turned around to the sight of at least half a dozen Serpents wearing snake masks. "Is this supposed to scare me?", she asked. She then warned the young Serpents to stop what they were doing as they proceeded towards her, placing a black hood over her head and carrying her away.


Penny taken by the Serpents to Greendale

Penny was taken into Greendale, where the hood was then removed from over her head. Jughead explained that they had brought her to her new place of residence, as she had been banned from returning to the Southside. While they didn't care where she set up shop, it wasn't going to be in Riverdale or with the Serpents. If she wished to deal drugs and extort people, that would be done elsewhere, as long as Jughead had a say in the matter. Penny laughed in his face before pulling up the sleeve of her leather Serpents jacket to reveal her Serpents tattoo, stating that Serpent law prohibited them from hurting one of their own. Unfortunately for Penny, it was the time that she learns that her tattoo didn't make her a Serpent, especially since she hadn't been honoring their ways. She was then held down by Sweet Pea and Toni as Jughead pulled out a knife, and forcefully removed her tattoo with said knife, which was an excruciatingly painful process.[5]

Physical Appearance

Penny is a middle-aged woman with straight blonde hair with bangs. She usually has her hair out loose, where small waves are shown. She has blue eyes and a slim body. As seen before on other members of the Southside Serpents, Penny previously had the gang's symbol of a double-headed serpent tattooed on her forearm, however this was removed by Jughead after she was expelled from the Serpents.


Penny appeared to be a kind woman when Jughead initially met her for consultation in regards to his father's case. However, it was later revealed that she is cold-hearted, manipulative, and calculated. This became evident to Jughead when she fooled him into a making a drug-run for her, from Riverdale to Greendale. She did this by fabricating a story of FP being attacked by the Ghoulies while in prison. She then used the surveillance video of Jughead at the drop off point to blackmail him into working for her as her "transportation advisor" (i.e. drug-runner).



Season 2


  • FP, who's had dealings with Penny in the past, tells Jughead that he doesn't want to "be in bed with a snake charmer" and advises him to not seek her council any further.
  • Members of the Southside Serpents who know Penny well, know not to get in business with her, as they know she is bad new, as her help comes with a heavy debt to be paid back in return.



See also: Category:Images of Penny Peabody


  1. Riverdale - Season 2 - Brit Morgan to Recur - SpoilerTV
  2. Aguirre-Sacasa, Robert (writer) & Seidenglanz, Rob (director) (October 11, 2017). "Chapter Fourteen: A Kiss Before Dying". Riverdale. Season 2. Episode 1. The CW.
  3. DeWille, James (writer) & Wilkinson, Dawn (director) (November 29, 2017). "Chapter Twenty: Tales from the Darkside". Riverdale. Season 2. Episode 7. The CW.
  4. Lawrence, Yolanda (writer) & Sullivan, Kevin (director) (December 6, 2017). "Chapter Twenty-One: House of the Devil". Riverdale. Season 2. Episode 8. The CW.
  5. Boucher, Shepard (writer) & Seidenglanz, Rob (director) (December 13, 2017). "Chapter Twenty-Two: Silent Night, Deadly Night". Riverdale. Season 2. Episode 9. The CW.

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