It is heartening to see so many of you here, even in weather like this. But a lack of heart and school spirit has never been the Riverdale way. Tonight's pep rally isn't like any other we've had in the past. And we shouldn't pretend that it is. Which is why I would like to dedicate this evening to the memory of one of our brightest. Jason Blossom. We're with him tonight.
— Mayor McCoy to the crowd[src]

Sierra McCoy is a recurring character on Riverdale. Sierra is the mother of Josie McCoy and mayor of Riverdale. She is portrayed by Robin Givens.

Character descriptionEdit

McCoy is not only the powerful and fabulous Mayor of Riverdale, but also the mother of soon-to-be-world-famous Josie, of Josie & The Pussycats fame. Chic and driven, Mayor McCoy is struggling to guide Riverdale through the crisis precipitated by the mysterious death of Jason Blossom, all while making sure the town’s upcoming 75th Jubilee Celebration goes off without a hitch.[1]

Early LifeEdit

Sierra McCoy grew up in the small and close minded town of Riverdale. She attended Riverdale High School, and later proceeded to raise a family with Myles McCoy. The two of them have a daughter together, named Josie. Some time after this, Sierra became Mayor of Riverdale, and while some people are opening up, everyone in town was not so welcoming of a mayor of color.

Throughout RiverdaleEdit

Season 1Edit

School Spirit

Season 1 Episode 2 A Touch of Evil Pep Rally Clayton Mayor

Coach Clayton and Mayor McCoy at Pep Rally

Before the Pep Rally kicked off, Mayor McCoy joined Mr. Weatherbee and Coach Clayton on stage to personally thank everyone in attendance. She is gladden by the turn out, a lack of heart and school spirit has never been the way of Riverdale High School, even in spite of the weather and mysterious death of Jason Blossom. She reminded the crowd that the pep-rally is like no other they've had before, which is why she dedicated the evening to the memory Jason Blossom. She then welcomed the River Vixens and Josie and the Pussycats to the stage to perform. [2]

Taste of Riverdale

Mayor McCoy welcomed everyone to the first annual Taste of Riverdale. She went on the say that the event taking place, proved that Riverdale is a town that when tragedy strikes, they pick themselves back up. After her speech, Sierra approached Cliff and Penelope Blossom, just to check in on how they're dealing with Jason's death, but she found herself on the end of a snarky reply from Penelope instead. [3]

Season 1 Episode 4 The Last Picture Show Mayor Sierra McCoy and Jughead

Jughead and Mayor McCoy

Mayor McCoy apologized to Jughead as there was nothing she could do in stopping the demolition of the Twilight Drive-In. Good riddance, it's a cesspool filled with criminals. With Andrews Construction sanctioned to demolish the lot on Monday, the deal is done. When Jughead was younger, his family would always go to the drive-in, he and his sister, Jeallybean, would hide in the trunk as they couldn't always afford tickets, the drive-in is like his home. While, she appreciated the sentiment that he holds towards the drive-in, the future of Riverdale is at stake.

Mayor McCoy later received a secret donation from Hermione Lodge towards her re-election campaign, in exchange, Lodge Industries would receive the twilight drive-in, which is one of the most prime pieces of real-estate in Riverdale. She made a point to remind Hermione that no one could know of their deal, especially not the Blossoms. [4]

Annual Variety Show

Season 1 Episode 6 Faster, Pussycats! Kill! Kill! Mayor Sierra McCoy begging Josie to find a new member

Sierra pleading with Josie

Upon learning that Valerie had quit the Pussycats, Sierra believed the best solution was to replace her, as everyone is replaceable with the exception of Josie. With Myles McCoy, Josie's father attending their performance at the Variety Show, she would hate for Josie to let him down, especially since he had to cancel two concerts. She insisted that Josie find a new member, someone skinny, beautiful, and of color.

She was then invited over for diner by Fred Andrews and Hermione Lodge, in an attempt for them to plead his case for the construction contract of the land that once housed the Twilight Drive-In. The topic of discussion changed several times throughout the night before ending with Fred's bid, one that Sierra was more than willing to grant him, as she described Fred as a working man who lived in the real world and found his bid refreshing. However, the buyer was already in the process of accepting another bid and it would take two share-holder signatures to stop the process and the chances of that happening were fairly unlikely.

The night of the Variety Show had finally come, Sierra and Myles sat in the audience as Josie and the Pussycats performed on stage, Sierra thoroughly enjoyed her daughter's performance, Myles on the other hand was left unimpressed, as he exited the event halfway through the performance. After the show, she found Josie in tears, so Sierra hugged her tight. [5]

Homecoming & Homicide

Season 1 Episode 11 To Riverdale and Back Again Sierra McCoy on stage

Mayor McCoy at Homecoming

Mayor McCoy and Mr. Weatherbee approached Betty Cooper during the Homecoming dance, hoping to review the evening's itinerary. She requested that Betty escort her up to the stage, however, Betty was fairly preoccupied, handing the duty off to principal Weatherbee. She then welcomed Archie Andrews and Veronica Lodge to the stage for their performance. Afterwards, she was notified by Sheriff Keller that FP Jones was arrested for the murder of Jason Blossom.[6]

Mayor McCoy and Sheriff Keller were interrupted by Alice Cooper, who entered her office at the Town Hall, baring a USB drive, which contained surveillance video of Jason Blossom's murder. Upon watching the video, they discovered that FP Jones was not the killer, despite his initial confession. Jason was killed by his own father, Clifford Blossom, in the basement of the Whyte Wyrm.[7]

75th Anniversary Jubilee

The murder of Jason Blossom had revealed several dark truths, none of which Mayor McCoy was eager to face, as she screamed at Sheriff Keller to destroy every last trace of corruption.

In the days leading up to the 75th Anniversary Jubilee, Mayor McCoy approached Archie Andrews and Betty Cooper with an offer to feature them both at the event, in their honor since the two of them helped bring peace and justice back to the streets of Riverdale. She informed Archie that the Pussycats would be performing at the Jubilee, so she would love it if he could join them. As for Betty, Mayor McCoy simply wanted her to speak at the event, she thought it best if the townspeople of Riverdale heard from their best and brightest. Archie inquired about Jughead, who also played a large role in solving the mystery of Jason death. While she was fond of him, and he was more than welcome to attend the Jubilee, the Mayor thought it would be confusing to have him up on stage while his father was locked up at the same time for his involvement in Jason's death. She reminded Archie and Betty that they were the heroes that the town desperately needed.

Season 1 Episode 13 The Sweet Hereafter Mayor Sierra McCoy hosting

Mayor McCoy on stage at the Jubilee

The night of the Jubilee had finally arrived, as Mayor McCoy welcomed all to the Town Hall in celebration of the town's 75th anniversary. She couldn't have been anymore thrilled to introduce her daughter, Josie, and her Pussycats, along side Archie. Much to her surprise, Josie and Archie would not be playing the song she had previously signed off on, instead they played one of his sings. Initially upset and confused, she came around to enjoy the song as the crowd applauded their performance. Unfortunately, the Jubilee went a bit off the rails as Betty gave her speech in front of the entire town, accusing them all of writing off FP Jones because everyone was so quick to place the blame on him. Betty went on to explain that the town was at a crossroads, and that each of them needed to do better or else what happened to Jason wouldn't be the last. From backstage, Mayor McCoy didn't look to pleased, in fact she looked discouraged, perhaps at her own behavior.[8]

Season 2Edit


Mayor McCoy at the office

Mayor McCoy arrived at the office to find Betty and Jughead awaiting her arrival. With the Chock'lit Shoppe on the verge of closing, the two of them sought to let Pop Tate know that the entire town was rallying behind him. They were hoping that the Mayor could make the diner a landmark or declare a day for Pop Tate in support. Unfortunately, Mayor McCoy couldn't take the risk. What if she endorsed Pop's, and next week someone else is shot, she asked. Her priorities as a Mayor and a mother was to keep the town safe by any means necessary, so if that meant the closing off Pop's shoppe, then so be it. Jughead then ambushed her with questions regarding his father's case, in which he was being shipped off to a state prison for a murder he didn't commit. FP made his own poor choices, and now it was time to deal with them. With that being said, Jughead instructed the Mayor to remember this very moment, as it is the moment that she turned her back on both Pop Tate and FP.[9]

Another Killer on the LooseEdit


Mayor McCoy requesting that Alice hold on printing the letter

Mayor McCoy met with Sheriff Keller and the Coopers after learning that they received a letter from the supposed killer. In this letter, he confessed to the murder of Geraldine Grundy, as well as the shootings of Fred Andrews, Moose Mason, and Midge Klump. He even provided proof of these heinous crimes, ridding all doubt on whether or not he was in fact the killer they were searching for. With the letter, was Fred's missing wallet and Geraldine's glasses. In the spirit of public safety, Mayor McCoy asked that Alice not print the Black Hood's letter. However, Alice wasn't too keen on withholding the letter from the public. So, before turning the letter over to Sheriff Keller, she had made a copy of it and sent it in to print for tomorrow's front page. [10]

With a killer amongst them, leaving the residents of Riverdale in fear, Mayor McCoy scheduled a Town Hall meeting for Wednesday at 7:00 PM.


Mayor McCoy at the podium during the Town Hall meeting

Mayor McCoy welcomed the parents of Riverdale as the Town Hall meeting commenced. She shared their concerns over the safety of their town and their children. The purpose of the scheduled meeting was to answer their questions, and if she could, to ease their minds. Sheriff Keller then took to the podium to announce that due to their tight budget, they would be putting together a help line that people could call in order to report any suspicious activity. Sounds an awful lot like the Red Circle's hotline to me, Alice interjected. In response, Mayor McCoy joined Sheriff Keller at the podium to ask if Alice had an actual question, which she did. Alice was wondering when they were going to address the real problem in Riverdale, that being the southside. All in due time, Mayor McCoy replied. But they were there to talk about the Black Hood, not the Southside Serpents or the drugs being trafficked through that side of town. She announced that the Sheriff had a plan he was putting in place, beginning with a town-wide curfew. Alice suggested that as a show of strength, they shut down Southside High, and use that money to hire more deputies, who could then protect their children.

As Alice continued to demonize the southside, Fred Andrews came to their defense, explaining that they needed to unite as a town. Only then would they stand a chance of surviving. It was then that Betty and Jughead entered Town Hall to warn everyone of the Black Hood's supposed arrival. After the lights shut off, Mayor McCoy urged everyone in attendance to stay calm and remain in their seats, though they quickly evacuated after Betty pulled the fire alarm.

Following the Town Hall meeting, Mayor McCoy and Sheriff Keller stopped by the Cooper house in an attempt to better understand how Betty and Jughead knew where the killer would strike next. Betty handed them a letter, which was sent to her by the Black Hood, along with the cipher that she had earlier turned over.[11]

Declaring War on the SouthsideEdit


Mayor McCoy, Sheriff Keller, Fred, Hermione, and Hiram at the gathering

Sierra and Josie arrived at Alice's home after she discovered that Josie and several of her friends attended a party at the Five Seasons, where Jingle Jangle was in use. Sierra thanked Alice for hosting the gathering as she agreed with Alice's sentiment of coming together, so that they could deal with the children's inappropriate actions appropriately. The get-together proved to be quite informative, having learned that Reggie Mantle supplied the drugs at the party, and that his supplier was a kid at Southside High, who he believed to be a member of the Southside Serpents. Sierra then learned that not only did Josie attend the drug fueled party, but that she participated in the night's events, despite knowing that her father struggled with addiction. Before leaving with Josie, as the Mayor, Sierra announced that moving forward, her number one priority was bringing the Southside under control, even if that meant razing it to the ground or arresting every Serpent in sight.

After the gathering, she and Sheriff Keller raided Southside High, kicking in its doors, searching lockers, and arresting young Serpents on sight, specifically Toni Topaz and Sweet Pea.[12]

An Affair with the SheriffEdit


Mayor McCoy, Pop Tate, and Sheriff Keller reading the Black Hood's letter

Mayor McCoy and Sheriff Keller were called down to Pop's Chock'lit Shoppe after Pop Tate discovered a letter from the Black Hood affixed to the diner's door. In this letter, the Black Hood issued a test, one that would last all of 48 hours. He asked the people of Riverdale show prove to him that they were pure of heart. However, should they fail the test, and continue to sin, the attacks would resume.

That night, Sierra awaited Josie's return at the Five Seasons, which she moved herself and her daughter into because she didn't feel same at their house. Sierra confronted Josie as she entered the hotel room. She didn't want her walking the streets alone, especially with the Black Hood on the loose. She was growing so concerned that she had even considered assigning Josie a deputy, for security. Josie insisted that she didn't need a body guard. Seeking to secure her daughter's safety, Sierra told Josie that from that moment forward, she was to be in the hotel room, before dark.

The following night, with Sheriff Keller in tow, Sierra went out looking for Josie, who failed to make it home before dark. She and the Sheriff found Josie dancing in Pop's shoppe with Chuck Clayton, who the Mayor wasn't pleased to see around her daughter. "You're a damn fool", she stated. She had sent Josie several texts messages over the hours, all of which went unanswered. Chuck then interjected, explaining that he was just about to give Josie a ride home. However, Sierra didn't even want him within 10 feet of Josie.


Sierra holding Josie

Back at the Five Seasons, Sierra tried to make sense of Josie's recent behavior, concluding that she was merely acting out, which Sierra couldn't stand for, not with the Black Hood terrorizing the streets. Josie's dismissed the notion that she was acting out, claiming that she was simply living her life. Sierra reminded Josie of all the people in Riverdale with hate in their heart. The same people that used to write her awful letters. Since the Black Hood emerged, the letters had gotten worse. It was almost as if they were emboldened by the killer. Sierra informed Josie of the recent death threats. The things that were being said were terrifying, such as threatening to slit her throat or cut out her heart. Some of the residents of Riverdale were monsters. To make matters worse, the last letter she got, mentioned her daughter. Sheriff Keller then asked if Josie had received any suspicious letters or packages recently, which Josie replied that she hadn't. Sierra had worked so hard to get them where they were at, to shield them from such hate. She then joined Josie on the couch, and held her close.


Sierra telling the Sheriff to find the evidnce

Sierra comforted Josie the following night after learning that she had received a pig's heart as a gift, while at school. They suspected Chuck of being the culprit. Sheriff Keller had talked to him, and he promised he'd be leaving Josie alone. However, the Sheriff wasn't convinced that Chuck was responsible. After questioning him and checking his locker, they never found any evidence. Sierra instructed Tom to keep looking because if Josie said that it was Chuck, then it was him.

In the late hours of the night, Sierra ran into Josie's room as she had woken up in a panic, gasping for air and holding her throat.

Later that night, at the Shady Palm Motel, Sierra heard a knock at the door. On the other side was Tom, who she greeted with a kiss before inviting in.[13]

Physical AppearanceEdit

Sierra is a beautiful middle-age woman with a slim figure. She has dark skin, brown hair and deep brown eyes. She often wears a lot of make up; lipstick, eye shadow, etc. As for her clothing choices, Sierra typically has on long, dark colored dresses.


Sierra is a proud and confident woman of color, often encouraging her daughter, Josie, to embrace the same qualities within herself. Having been elected as Mayor in such a small-minded and secluded town, Sierra was subject to hate, which presumably took a lot of heart and bravery to withstand. More than just a Mayor, Sierra is also a caring mother, being there for Josie in her time of hurt and motivating her to achieve her dream of becoming a famous singer.


Josie McCoyEdit

Main article: Josie and Sierra

Sheriff Keller speaking to Sierra and Josie about Chuck being innocent

The relationship between Josie and Sierra McCoy is tight and close-knit. They care deeply for each other, as a mother and daughter would. Even though Sierra may be strict toward her daughter, it is only for her daughter's benefit. She pushes her to achieve her goals and is proud of her for her accomplishments such as he band, Josie and the Pussycats, unlike her husband Myles McCoy, who only sees it as child's play. Up

Myles McCoyEdit

Main article: Sierra and Myles
Season 1 Episode 6 Six Faster, Pussycats! Kill! Kill! Myles Sierra 5

Myles and Sierra McCoy watching Josie's performance

At Some point, Myles and Sierra met and later went on to marry and have a daughter together, Josie. Due to Myles's career as a professional jazz player, he is often absent, causing the relationship between him and Sierra is be quite distant with each other. It also appears that they often have disagreements with each other, as Myles is quite strict on there daughter Josie when it comes to her band, Josie and the Pussycats, looking at it as nothing more than child's play, where as Sierra is more calm with Josie, and proud of what she's accomplished, pushing Josie to achieve her goals.

Tom KellerEdit


Tom Keller and Sierra McCoy kissing

Initally, the relationship between Tom and Sierra appeared to be strictly business. With him being the town's Sheriff and Sierra being the Mayor, it was perfectly normal to see the two together, however, due to them spending a lot of time with each other, at an unknown point, they two started to develop romantic feeling for one another, and began having an affair. It is unknown as to how long they've been together, but with Sierra's distant relationship with her husband, Myles McCoy, and Sheriff Keller's absentee wife, it is possible the two were able to find common traits with each other, thus leading to their current relationship.


Season 1Edit

Season 2Edit


See also: Category:Images of Sierra McCoy

Season 1 ScreencapsEdit

Season 2 ScreencapsEdit


  1. ‘Riverdale’: Robin Givens Cast As Riverdale’s Mayor In The CW Series - Deadline
  2. Aguirre-Sacasa, Roberto (writer) & Krieger, Lee Toland (director) (February 2, 2017). "Chapter Two: A Touch of Evil". Riverdale. Season 1. Episode 2. The CW.
  3. Lawrence, Yolonda E. (writer) & Krieger, Lee Toland (director) (February 9, 2017). "Chapter Three: Body Double". Riverdale. Season 1. Episode 3. The CW.
  4. Grassi, Michael (writer) & Piznarski, Mark (director) (February 16, 2017). "Chapter Four: The Last Picture Show". Riverdale. Season 1. Episode 4. The CW.
  5. Williams, Tessa Leigh & Zwart, Nicholas (writers) & Adelson, Steve (director) (March 2, 2017). "Chapter Six: Faster, Pussycats! Kill! Kill!". Riverdale. Season 1. Episode 6. The CW.
  6. Aguirre-Sacasa, Robert (writer) & Sullivan, Kevin (director) (April 27, 2017). "Chapter Eleven: To Riverdale and Back Again". Riverdale. Season 1. Episode 11. The CW.
  7. Grassi, Michael (writer) & Seidenglanz, Rob (director) (May 4, 2017). "Chapter Twelve: Anatomy of a Murder". Riverdale. Season 1. Episode 12. The CW.
  8. Aguirre-Sacasa, Robert (writer) & Toland Krieger, Lee (director) (May 11, 2017). "Chapter Thirteen: The Sweet Hereafter". Riverdale. Season 1. Episode 13. The CW.
  9. Grassi, Michael (writer) & Anders, Allison (director) (October 18, 2017). "Chapter Fifteen: Nighthawks". Riverdale. Season 2. Episode 2. The CW.
  10. Maxwell, Ross (writer) & Sullivan, Kevin (director) (October 25, 2017). "Chapter Sixteen: The Watcher in the Woods". Riverdale. Season 2. Episode 3. The CW.
  11. Lasher, Amanda (writer) & Anders, Allison (director) (November 1, 2017). "Chapter Seventeen: The Town That Dreaded Sundown". Riverdale. Season 2. Episode 4. The CW.
  12. Williams, Tessa Leigh & Anderson, Arabella (writers) & Kiley, Maggie (director) (November 15, 2017). "Chapter Nineteen: Death Proof". Riverdale. Season 2. Episode 6. The CW.
  13. DeWille, James (writer) & Wilkinson, Dawn (director) (November 29, 2017). "Chapter Twenty: Tales from the Darkside". Riverdale. Season 2. Episode 7. The CW.

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