Ever since Veronica had discovered what her father had done to her new friend Ethel's family, by finding out the business partnership that went wrong between her father Hiram and Manfred Muggs. Veronica has looked differently at the way she looked to her father. As she saw through his lies every time he would buy her a new gift.
Upon the arrival of Hiram, Veronica was bitter towards her father, whom she almost certainly believes was behind the shooting of Fred Andrews and looks at a criminal still, despite his release from prison. She refuses to believe that Hiram has changed for the better, questioning him upon his arrival back in Riverdale. After seeing how upset his daughter was with him, Hiram has tried to win his daughter trust back, but with limited success.
Hiram and Veronica, along with Hermione lived together in New York, until Hiram was arrested for fraud and embezzlement. Veronica and Hermione subsequently decided to move back to Hermione's hometown of Riverdale.
Release from Prison
Hiram returned to Riverdale following his release from prison. He sat at the table with Hermione at his side, awaiting Veronica's return home. Veronica entered the door soon thereafter. He came home early to surprise her, but imagine his surprise when she wasn't there to greet him. Hermione chimed in, telling Hiram about how Veronica drank his Cristal. So disrespectful, Hiram remarked. Not like Veronica at all, to which she admitted to changing since the last time they saw one another. The only question left was whether or not Hiram has changed, which he may have, but not so much that he still doesn't want a kiss from his daughter. Veronica approached to kiss him on the cheek before informing him that Fred Andrews was recovering from his gun shot wound.
Secretly Buying Pop's
On his way in from an early run, Hiram confronted Veronica on the fact that she was actively avoiding him — leaving before breakfast and coming home after dinner. He couldn't even recall the last meal they ate as a family, though Veronica could. She reminded him that their last family meal was at the Dakota. The day he got arrested. Perhaps her father's arrest is something they should all talk about over dinner. However, Veronica claimed to have plans, then going on to quote a New Yorker cartoon, "how about never, Dad, is never good for you?".
Later that day, Hiram surprised Veronica at school with a beautiful bouquet of yellow roses, asking if he could speak to her privately. Just outside the school, Hiram explained that every day he was in prison, he thought about getting back to Veronica and Hermione. And while he knew it wouldn't be easy, and knew it would take time, he was hoping that Veronica would at least meet him halfway. It's not that she didn't want to, but as Veronica put it, the blindfold's off, and she couldn't just put it back on. Hiram's arrest and the events that followed resulted in Veronica seeing him in a whole new light. As Veronica prepared to reconvene with her friends, Hiram offered to help with her crusade to save Pop's Chock'lit Shoppe from closing in any way he could. However, Veronica was very dismissive of his offer.
That night, Hiram's dinner with Hermione was interrupted by Veronica, who accused Hiram of buying Pop's shoppe in an effort to buy her. Hiram denied the accusation before insisting that Veronica sit down so that they could speak civilly. All he wanted was a fair hearing to explain himself. Veronica suggested that they talk about Fred and the shooting at the diner. Fred was shot one day after he rejected the offer to sale his portion of the SoDale project, which led Veronica to wonder if it was Hiram that called for Fred to be shot. Hiram insisted that the attack at the diner was not his doing. Unconvinced with Hiram's statement, Veronica explained that she was his fiercest protector, which Hermione could vouch for. Whenever someone called him the devil incarnate, she always came to his defense, telling herself that Hiram wasn't that bad and that he can be forgiven. However, all that changed when she received a letter from him, threatening Hermione. After reading the letter, Hermione explained that Hiram didn't write the letter, she did. She wrote the letter threatening herself in order to get Veronica to testify on Hiram's behalf, so that they could come together as a family once more. Hearing this, Veronica stated that her mother and father were perfect for each other.
The following night, Hiram and Hermione showed up for Retro Night in support of Veronica and her cause to keep the diner from closing. Much to their surprise, Veronica was willing to start over after taking into consideration how the evening was also a new beginning for Pop's. However, she asked for total transparency in return. The thought of being a family again excited Hiram, so much so that he gave Veronica a hug. In the spirit of that, Hiram proposed that Lodge Industries make a "charitable contribution" to the diner.
Hiram returned home with Veronica and Hermione. They are greeted at the door by André, their new doorman. Hiram informed Veronica that Smithers' mother fell ill, so he went home, over seas, to care for her, and that André was his replacement
Hiram exited his study to find Veronica and Hermione arguing. Veronica asked if her inner-circle of friends could come over to watch the season premiere of The Matchlerette. She even extended an invitation to Hiram for him join them as they were supposedly dying to meet him.
That night, Hiram and Hermione stopped by to meet Veronica's friends before leaving for dinner at the club. Veronica introduced him to each of her friends, starting with Betty Cooper, then onto Jughead Jones, the son of FP Jones, who Hiram claimed was a good man that valued family. He hoped that FP's return came sooner rather than later. Finally, he was introduced to Archie Andrews, the boy whose captured his daughter's heart. He and Archie shared a firm handshake as he instructed Archie to call him Hiram rather than Mr. Lodge. He couldn't help but hear their previous discussion in regards to the frustration they were demonstrating towards Sheriff Keller and his inability to catch the killer. As someone whose had his fair share of run-ins with the law, Hiram could say with confidence that the police weren't always the solution. Drastic times called for drastic measures, meaning they would have to take justice into their own hands. Before leaving, he invited Archie over for dinner later in the week. He looked forward to seeing what Archie came up with for saving Riverdale.
The following night, Archie, who was visibly nervous, came over for dinner as planned. He observed as Veronica placed her hand on Archie uncontrollably shaking leg, to clam him. Hiram asked Archie about Ethel Muggs, who he had rescued the prior night. Unfortunately, the individual stalking her got away. Admittedly, they needed to increase their response time, which Hiram understood as he too liked to be ahead of the threat. He then asked Archie if he's ever had rum. There was a signature Lodge family label that he had in his study, asking if Archie would like to try some. Of course he would, Veronica replied. However, she mistook this as an offer to join them, which it wasn't as Hiram asked that she stay behind, providing him and Archie with the opportunity to talk man-to-man.
While reading the morning paper at the breakfast table, Veronica proposed that she be granted an active role in Lodge Industries considering that she was a shareholder, though that was merely an honorary title, Hiram explained, leading Veronica to suggest that they make it a legitimate title. She wanted to get her hands dirty and be in the room where it all happened, to get a peek behind the curtains. Hiram agreed that as a Lodge, it was her right to be more involved in the family business. Following his discussion with Veronica, he watched from his laptop as Archie and his fellow Red Circle members, all of whom were wearing red masks, sent a message to the Black Hood, threatening to hunt him down.
With the Red Circle's public message to the Black Hood sending the town into panic, Hiram and Hermione confronted Veronica on her involvement with the group. Veronica claimed to have no affiliation with the Red Circle or the viral video, though she didn't seem to think it was as serious as they were making it out to be. Hermione explained that it was a video threatening violence, which in turn made Archie dangerous in the eyes of Hiram and Hermione, though the latter took it a step further by forbidding Veronica from seeing Archie any further. However, Veronica had no intent on breaking off their relationship without first getting Archie's side of the story. As Veronica left for school, a grin formed on Hiram's face, between the Black hood, the Red Circle, and the Town Hall meeting, there was so much chaos and confusion, providing the perfect opportunity for a business man like himself to capitalize off of.
Hiram was interrupted in his study by Veronica, who returned home from school to ask about what he and Archie talked about during the night they invited him over for dinner. Hiram claimed to have no recollection of the specifics of his and Archie's conversation. Veronica was asking because one of the things she loved about Archie is how earnest he is, in more of an innocent sort of way, making him both trusting and kind. However, that simplicity also made him impressionable, as well as vulnerable to certain forms of attack, such as manipulation. If someone were to pour poison into one of his ears, a dark notion in the shape of the Red Circle may take form for instance. Hiram began to wonder if Veronica was suggesting that he had something to do with Archie's sudden reckless behavior. But Veronica explained that she wasn't suggesting anything, merely asking what he and Archie talked about. Unfortunately, just as Hiram said before, he didn't remember what he and Archie discussed. He then asked if Veronica could excuse him because the Swiss banks were about to close, and he had a call with the Lodge Charitable Trust to make. 
SoDale Open House
Hiram sat in his study with Veronica and Hermione, who read aloud the latest published article from the Register, in which Alice Cooper accused him of wanting to profit off of [[Riverdale (town)]|Riverdale]]'s misfortunes, rather than fix them. Hiram explained that they couldn't allow anything to derail the SoDale project, that included Alice, the southside gangs (Southside Serpents and Ghoulies), and the Black Hood. They're biggest problem was capital, which they were running out of at a fast rate, Hermione informed him. Fortunately, Hiram had invited potential investors to the open house, specifically the St. Clair's, who were coming up from New York. Veronica was thrilled to hear that an old friend of hers, Nick St. Clair, would be coming up with them for the opening. According to Hiram, he was a budding music producer, and his father was King Midas rich. If they could get the St. Clair's to invest, then others would surely follow. Hiram and Hermione looked to Veronica to help them close the deal by showing Nick the best sides of Riverdale.
Several days later, Hiram and Hermione arrived at the opening, arm-in-arm, greeting guests as they proceeded down the aisle. If the successful turn out of the open house didn't convince the St. Clair's to invest, nothing would. Hiram called over Veronica to ask how things were going with her showing Nick the best that Riverdale had to offer. From all reports, Veronica's charm offensive was paying off.
Despite learning from Veronica that Nick St. Clair attempted to rape Cheryl Blossom at the SoDale Gala Opening, the Lodges continued to do business with the St. Clairs, that is until they were confronted by Veronica. Hiram and Hermione were playing chess in the living room, when Veronica entered to confront them on their business dealings with the St. Clairs, having learned from Cheryl that they were still allowing the St. Clairs to invest in the SoDale project, even after Nick attacked Cheryl. Hiram tried to make claim that Cheryl's accusations were not strong enough as she lacked any physical evidence to support what was being said. However, Veronica insisted that Cheryl was telling the truth, and she knew this because Nick attempted to do the same to her. Upon hearing this, Hiram's dismissive attitude toward the situation abruptly changed to anger, vowing to never take a single penny from the St. Clairs ever again.
The following night, the phone rang as Veronica read, while they played chess in the living room. Hermione picked up the phone, getting news from André that the St. Clairs had gotten into a car accident; Nick would gradually recover, with time, but Xander and Simone St. Clair's status were not mentioned. "Oh, well. Karma's a bitch", Veronica said, as Hermione and Hiram continued playing chess.
After receiving a threatening letter from someone claiming to be the Black Hood, Hiram and Hermione called Sheriff Keller over to investigate. As the Sheriff was leaving, Veronica returned the Pembrooke. Hiram informed her of the letter, and how it threatened that they would be targeted and punished for their sinful ways. Veronica was terrified by the letter considering that they were actually sinners, though Hiram and Hermione didn't express much concern given that dozens of households received the exact same letter as them. Not to mention that the Pembrooke was a fortress and André was trained in martial arts. In regards to Veronica's every day activities, such as going to school and shopping, André would drive her. But when he wasn't available, they'd hire a car service. After talking it over, Hiram and Hermione also wouldn't mind seeing more of Archie considering that he was brawny and devoted to Veronica.
During breakfast the next day, Veronica told her parents that Archie had said that he loved her, though she didn't say it back as she felt it was too soon. It didn't matter what Archie said or didn't say, it was about whether or not Veronica was ready to here it, Hiram and Hermione stated.
The Family Business
In the days leading up to Christmas, the Lodges ate dinner as a family, during which time, Hiram was asked by Hermione about the Spiffany's bag she saw him come in with earlier that day. It looked about the right size for a Glamerge egg, she added. That depends on whether she's been naughty or nice this year, Hiram replied. Hiram then assured Veronica that he had her Christmas list as well. But he asked of her to refrain from snooping as she does every year. However, Veronica wasn't in the Christmas spirit. She was frustrated and she wanted Hermione and Hiram to take a look at themselves and realize how fortunate and wasteful they were, spending money on bejeweled eggs like they were a family of Russian oligarchs while there were people in Riverdale who couldn't even afford to pay their own bills, such as Fred Andrews, who Veronica learned from Archie was drowning in medical bills to the tune of $86,000. Which is why she was hoping that Hermione and Hiram would cover his expenses. Unfortunately, the Lodge Charitable Trust had made its donations for the fiscal year. Fred would have to tighten his belt, so to speak. However, as Veronica informed Hiram, Fred was already selling Christmas trees for extra money. That's the kind of father he was, Veronica surmised. Regardless, Hiram wished to hear no more on the matter, storming off to his study.
The following night, Hiram and Hermione returned to the Pembrooke from last minute Christmas shopping after receiving a call from the bank, confirming a charge that was made from Hermione's credit card, in the amount of $86,000. They realized that it was Veronica's doing and came home to confront her. She deiced that her parents would cover Fred's medical expenses considering that they had the money to buy Pop's and then lie to her face about it. How is it that we can now afford a diner, Veronica wondered. Hiram addressed the fact that she wanted a more active role in Lodge Industries, which they gave to her. In response, she broke into his office and tried to use whatever she could find as leverage against them. While Hiram admitted that it was a lot Veronica didn't know, he informed her that this was intentional. Veronica questioned how she could be apart of the family if they continued to hide things from her. Veronica thought that she wanted to know everything, but she didn't, Hiram remarked. Though, with her name being on all of the documents in Hiram's desk, Veronica insisted that she had the right to know the truth about everything. Hermione agreed. However, this would also mean that the time for being "Daddy's little girl" is over. It was time for all of them to work in lockstep. Hiram agreed, telling Veronica to follow him to the study.
In the study, Hiram and Hermione revealed everything to Veronica about their family's business. She agreed to join them in running Lodge Industries, though she had one condition; she refused to do anything illegal. Which was fine considering that they denounced any illegal activity on their behalf as well. Hermione shared with Veronica two words to live by; plausible deniability. In regards to the charge that Veronica made towards Fred's medical bills, she wanted that to stick. While Hiram was initially against doing so as it would only complicate things, Hermione agreed to Veronica's demand, stating that they could smooth it over. Furthermore, they needed Fred for what would come next. Assuming that the Fred situation could be finessed, Veronica agreed to the deal with her parents.
On Christmas morning, the Lodges unwrapped their gifts, during which time, they informed Veronica that Archie had stopped by the day before to leave her a gift.